PureFizz Beverages: The Pressure of Growth

The aroma of citrus and carbonation filled the air at PureFizz Beverages as the production lines hummed at full capacity. Charlie Bennett, the Plant Manager, stood at the heart of it all, clipboard in hand, brow furrowed. Today was not a typical day.

PureFizz had just secured its first order from GrocerMax, a major retailer testing their clean soda in the West Coast Region. The stakes couldn’t be higher. This deal could represent 20% of PureFizz’s total sales, but it was already running at capacity with its existing customer base. To make matters worse, GrocerMax insisted on private labeling for the three flavors they were bringing on: Lemon Basil Bliss, Raspberry Rose, and Ginger Zing.

Morning Meeting

The conference room buzzed with energy as the core team gathered. Charlie’s voice cut through the chatter.

“All right, team, let’s get to it. This GrocerMax order is a game-changer, but it will stretch us thin. We’re already at capacity. Ideas?”

Riley Torres, the Maintenance Manager, leaned forward. “We can extend production hours, but our lines are due for maintenance soon. Pushing them harder without downtime could lead to breakdowns.”

Sophia Patel, the Regulatory Manager, interjected. “Private labeling means new SKUs, new codes, and compliance checks. We can’t afford mistakes with GrocerMax watching our every move.”

Victor Chang, the CFO, sighed. “This will cost us. Extra shifts, overtime, and now custom labels? We need to ensure the ROI justifies this effort.”

Amber Ross, from Marketing, was visibly excited. “This is our chance to shine! If GrocerMax loves us, other regions will follow. But the labels have to look perfect. Their branding guidelines are strict.”

Charlie looked at each of them. “Ethan’s expecting results. Let’s come up with a plan. Riley, prioritize the most critical maintenance. Sophia, work with Amber on compliance for the new labels. Victor, we’ll need your approval for overtime. Amber, get started on those designs.”

There's drama -

Sales are all over production to ensure they meet deadlines and ship dates.

Marketing creating new graphics for the private label, and can't understand why it's so difficult to add the variable code to the knockout space on the can.

Maintenance is overwhelmed greasing the machines to make it all work.

The CEO - he just needs it done.

Who breaks first? Who's leading the charge? Who will get it done?

Stay tuned for the PureFizz story is just about to start.

How do you get noticed?

According to a U.S. beverage manufacturing and filling locations database an estimated 2400 beverage manufacturers encompassing both alcoholic and non-alcoholic sides of the beverage industry.

Good Golly, Miss Molly - what do you have to do to get noticed.

SuperBowl ads? TikTok and influencers going viral?

There's so much involved and plenty of people with the best next drink.

Clean, no-sugar, functional, natural, energy, mushrooms, hemp, nootropics, get you going, make you sleepy, what size, glass, can or shot?

It's a lot.

A quick search, this little beverage thing is valued at $5 trillion.

The PureFizz saga will continue throughout the next few weeks.

Put your seatbelts on and Let's Go. (or in my world, Let's Code).

Your cans, bottles, and shots, need a code.

Leibinger takes the headache out of printing code.

Perfect code every time.