Purchase funnel content types

What kind of content do you put out at each stage of the purchase funnel? How high is content quality? Get B2B content strategies in each funnel that work.

Check - Content Strategy

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Go-To-Market in Web3

I have covered GTM before.

But this article done by Future; a16z has some interesting insights on the go-to-market strategies in the age of web 3.0.

My focus in the piece is on SaaS Companies.

Here is what GTM in Web3 looks like;

For SaaS companies, there are TWO key focuses;

• Product-led?user acquisition is focused on getting users to try the product itself. For example, one of Alchemy’s products is Supernode, an Ethereum API targeted at any organization that is building on Ethereum but that doesn’t want to manage its infrastructure. In this case, customers would try Supernode via a free tier or freemium model, and those customers would recommend the product to other potential customers.?
• Channel-led?user acquisition is focused on segmenting out different customer types (for example, public-sector vs. private-sector customers), and having sales teams aligned to those customers. In this case, a company might have a sales team focused solely on public-sector customers such as government and education, and would deeply understand the needs of that type of customer.?

Here are the metrics SaaS start-ups built on Web3 should focus on;

For founders to hit the metric numbers, a mix of both product-led and channel-led strategies need to be used.

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Brand Strategy

What is the future of Branding?

'Mattering the new marketing' - Does your product, service, or company bring meaning to your customers?

' Branding will always give the highest ROI than anything ' - Marty Neumeier

The future of branding will be;

• Companies not positioning their products but positioning their customers
• Create customers, they will build the brand.
• Create a framework for stories - let the customers tell the stories.
• Customers will always buy into a tribe to feel safe and successful - Build a community

Get Brand Strategy

Content Strategy

Let your content fill all the touchpoints of the purchase funnel.

Top of the Funnel Content

• Blog posts
• How-to videos
• Infographics
• Podcasts
• Reports

Middle of the Funnel Content

• White papers
• Case studies
• Webinars
• Video demos
• Product samples

Bottom of the Funnel content

• Free trials
• Live demos
• Consultations
• Training
• Testimonials
• Discounts

Write SaaS Copy

How do you write Ad Copy for the skeptical audience? - Video by Sabri Suby

• Write story-based copy - a true case study, or testimonial.
• Handle the key objections that sell against anything in the space.
• Speak directly to the problem, the audience will listen.
• Get the copy to be very specific by building credibility.

Book of the Day

• The power has shifted from companies to customers
• Customers are buying products to build their identities
• The companies create, customers build the brand, the brand sustains the company.

Happy Thursday

Learn & Grow

Okerosi Davis