Punit Goenka continues as CEO of ZEEL; Insights from Inderpreet Singh, Ashish Sehgal; standout campaigns and more on MediaBrief Weekly Roundup
Punit Goenka relinquishes MD role, will continue as CEO of ZEEL
Punit Goenka steps down as MD to concentrate on operational goals as Zee Entertainment Enterprises Limited 's CEO. Chairman R. Gopalan supports this move, citing Goenka’s expertise. Mukund Galgali is promoted to Deputy CEO, strengthening leadership as ZEE targets growth and profitability.
Read the article here: https://mediabrief.com/punit-goenka-relinquishes-md-role-will-continue-as-ceo/
Campaigns We Like | The week’s standout campaigns by Nike, Tata Play, Colgate, others
From Nike’s tribute to Rafael Nadal to Tata Play’s World Television Day campaign, brands deliver impactful narratives. Highlights include Colgate’s Oral Health Movement, HDFC Life’s CPR awareness, Freedom Oil’s purity message, and BELLAVITA’s bold perfume push, showcasing innovation this season.
BellaVita Lovkesh Kapoor Aakash Anand Colgate-Palmolive (India) Ltd Gunjit Jain Juneston Mathana Tata Play Ltd Harit Nagpal Pallavi Puri Gemini Edibles and Fats India Ltd. (GEF India) Chandrashekhara Reddy P Chetan Pimpalkhute HDFC Life Vishal Subharwal Manesh Swamy
Read the article here: https://mediabrief.com/campaigns-we-like-the-weeks-standout-campaigns-wk47/
Inderpreet Singh: Birla Opus is integrating art into its brand narrative with Art Mumbai 2024 partnership
Inderpreet Singh, Head of Marketing at Birla Opus Paints, discusses the brand’s partnership with Art Mumbai 2024, its vision to inspire creativity through color, and initiatives like the Birla Opus Lounge and Speaker Series. He also shares insights on broader marketing goals and future plans.
Read the article here: https://mediabrief.com/exclusive-inderpreet-singh-of-birla-opus/
Kartik Mahadev and Ashish Sehgal: Dilfluencer from ZEE will help bridge the gap between brands and Bharat
Zee Entertainment Enterprises Limited 's new Dilfluencer initiative leverages beloved TV characters as emotional influencers. Featuring insights from Ashish Sehgal , Chief Growth Officer at ZEEL, and Kartik Mahadev , Chief Marketing Officer of Content SBU at ZEEL, it emphasizes storytelling and trust for impactful brand connections.
Read the article here: https://mediabrief.com/exclusive-kartik-mahadev-and-ashish-sehgal-on-dilfluencers/
The Sleep Company’s Priyanka Salot on matching with Sima Taparia for ‘Peaceful Sleep’
In an exclusive with Mediabrief.com , Priyanka Salot , Co-founder of The Sleep Company , discusses the humor-filled 'Peaceful Sleep Mubarak Ho!' campaign featuring Sima Taparia. Salot shares insights on the creative process, marketing strategy, and the SmartGRID mattress's focus on comfort and innovation.
Read the article here: https://mediabrief.com/exclusive-the-sleep-company-priyanka-salot/
VideoBrief | Dr Sathya Menon on Blue Ocean Corporation’s global journey and future vision
Dr. Sathya Menon FCIPS, FCMI, FCILT , CPM, CISCM, CICCM , Group CEO of Blue Ocean Corporation , shares insights on the company’s rapid global growth, award-winning milestones, and innovative contributions to the supply chain industry. He highlights strategies for addressing challenges and fostering expertise in India’s evolving market.
Read the article here: https://mediabrief.com/videobrief-dr-sathya-menon-of-of-blue-ocean-corporation/
Asian Cricket Council announces new media rights partnership with Sony Pictures Networks India for 2024-2031
Sony Pictures Networks India wins exclusive Asian Cricket Council media rights for 2024-2031, covering marquee tournaments like the Asia Cup. Jay Shah hails the deal as pivotal for cricket’s growth in Asia, while SPNI’s Gaurav Banerjee emphasizes delivering thrilling coverage of iconic rivalries like India vs. Pakistan.
Nachiket Pantvaidya Vaishali Sharma Tushar Shah Sibaji Biswas Manu Wadhwa Sandeep Mehrotra Ritesh Khosla
Read the article here: https://mediabrief.com/acc-announces-media-rights-partnership-with-spni-for-2024-2031/
Sourabh Lohtia of PNB MetLife on blending traditional values with modern marketing
In an exclusive, Sourabh Lohtia of PNB MetLife India Insurance Co. Ltd shares insights on blending traditional values with innovative marketing. From need-based solutions to sports sponsorships like the Junior Badminton Championship, he highlights the brand’s focus on trust, community, and empowering big dreams.
Read the article here: https://mediabrief.com/exclusive-sourabh-lohtia-of-pnb-metlife/
Hijacking moments with humor, TFS’ Pragati Agarwala and Siddhant Jain on Zomato’s winning strategy
In an exclusive, Siddhant Jain and Pragati Agarwala Jain of Three Fourth Solutions analyze Zomato's moment marketing brilliance. They discuss how Zomato leveraged Swiggy’s IPO to stay top-of-mind, the art of hijacking moments, and maintaining brand consistency in competitive landscapes.
Read the article here: https://mediabrief.com/tfs-pragati-agarwala-siddhant-jain-on-zomato-winning-strategy/
Walmart executive Dan Bartlett appointed to Flipkart board
Flipkart Group names Dan Bartlett , EVP Corporate Affairs at Walmart Inc., to its Board. CEO Kalyan Krishnamurthy highlights Bartlett’s strategic expertise and commitment to sustainable growth as key assets to Flipkart’s journey of transformative change in India.
Read the article here: https://mediabrief.com/dan-bartlett-appointed-to-flipkart-board/
Deepmala of The Visual House on blending creativity with purpose-driven content
In a Mediabrief.com exclusive, Deepmala . , Founder & CEO of The Visual House , discusses the agency’s journey, balancing creativity with business, working with global clients, and key trends shaping content and social media. She shares insights on impactful campaigns and TVH’s plans for international expansion.
Read the article here: https://mediabrief.com/exclusive-deepmala-of-the-visual-house/