- Ampersands (&) In UX, clarity is key. Use 'and' instead of '&', unless it's a well-known phrase like 'search & find', where it feels more natural. UX & Design < UX and Design
- Ellipses Use ellipses in UX for actions requiring further steps, like "Download...". Avoid in static texts like menu labels.Menu vs Click... Ellipses just give a vibe that something is pending or sense of some actionable when paired with action text
- Apostrophes and Quotations Curly quotes add a touch of sophistication. In design systems, consistency is important.
- Commas Embrace the Oxford comma in UX writing for clarity, like in “Design, develop, and deploy“.
- Contractions In UX, a conversational tone is often key. Use contractions to keep the text approachable and user-friendly.
- Hyphens and DashesHyphen (-): Connect related words, like 'user-friendly'. No spaces needed.En Dash (–): For ranges (e.g., “Pages 10–20”). Skip the spaces.Em Dash (—): To add a pause or emphasis in sentences — with
- Exclamation Points (!) . Keep it real! :)