Punch Above your Weight.

Hi there Friend,

It has been a minute I wrote to you. I have been occupied with work and trying to move the needle. A lot has happened since the last time we spoke. Selar had a partnership with Wema Bank and was featured in over 6 publications, Blurpe had a UX Writing class and the students loved it so much, I was featured as one of the top 35 marketers making an impact in the world, and I was featured on Smarketers Hub! So yes, quite a lot has happened.

Anyway, enough about me! Let's talk about the topic of the day; punching above your weight.

I was at the gym recently with some of my friends last week, and a very good friend of mine was lifting a dumbbell of 15KG. He has been lifting that since the beginning of the year when we decided to take our workout more seriously. Meanwhile, I had started lifting up to 25KG-30KG.

While we were working out, he asked me, "Milton, how are you able to go beyond 15KG and carry weights of 30KG?". My response to him was simple; "I'm punching above my weight bro".

When I got back home, I thought about my response to him and realized that the reason I am able to make "Bold moves" is because I always punch above my weight.

This year, when we hosted the creators summit and had almost 20K sign ups from 17 different countries, that was me punching above my weight. When we got MI Abaga, Josh2Funny, and all the amazing speakers that spoke at the summit, that was me punching above my weight. And the recent partnership we just had with Wema Bank? Well, I was punching above my weight. Building and growing a startup (Blurpe)? Again, just punching above my weight.

I know that as humans, Africans, especially we've been told not to take more than we can handle or as our Nigerian brothers would say, "no go dey do pass yourself". My friend, sometimes (most times), it's okay to do "pass yourself". It is okay to bite more than you can chew as far as you have the capacity to swallow. You have to learn how to punch above your weight. You can't increase your capacity by doing only the things around your comfort zone.

One thing you should know is that you have to define what punching above your weight means to you and whatever that is to you, do it and do it fast!

Think about what punching above your weight means and simply PUNCH IT! Talk soon.

What have I Been Up To?

The Iconic Brand Award (TIBA) selected 35 Branding and Marketing Professionals across the Globe and I was one of them. It was a feel good moment to see that the hard work I put into making sure that I deliver stellar results is recognised not just by me but others as well. A cue to keep going because there's more to scratch than just the surface.

Also, because I know you might ask: I am a Nigerian who resides in Rwanda.

The one thing that truly belongs to you? Your story. Smarketers Hub shared mine recently. From my days as a speaker to how I became the CMO at Selar and Founder of Blurpe. If you ever wanted to know about my journey, I think that's a pretty good place to start from. Here's the link: https://lnkd.in/dXhw3sx4

Quote of The Day

Nothing Will Work Unless You Do ~ Maya Angelou