The Pulse of Recruitment in September 2024: IT, Engineering, AdTech, Gaming, and E-Commerce Across the US, UK, and Europe

As we navigate through 2024, the recruitment landscape is experiencing dynamic shifts across several key sectors. With the demand for top talent continuing to rise, we’re seeing interesting trends emerge, particularly within IT, Engineering, AdTech, Gaming, and E-Commerce across the US, UK, and Europe. Here’s a breakdown of what’s happening right now:

1. IT & Engineering: The Backbone of Innovation

In both the US and Europe, IT and Engineering recruitment remain powerhouses. The ongoing digital transformation has intensified the demand for software engineers, data scientists, cybersecurity specialists, and DevOps professionals. Europe is seeing a notable surge in AI and machine learning-focused roles, especially in hubs like Berlin, Amsterdam, and London.

In the US, Silicon Valley might still hold its crown, but areas like Austin, Texas, and Boston are rapidly growing, offering competitive opportunities in tech. Companies are grappling with hybrid work models while talent demands flexibility, pushing employers to rethink workplace policies.

However, both regions are facing a talent gap, particularly with mid to senior-level specialists. The US is feeling the pressure of a tighter immigration policy, while the UK and Europe are adjusting to post-Brexit labor shifts. Recruiting internationally for niche roles is becoming an increasingly valuable solution.

2. AdTech: A Renaissance in Data-Driven Marketing

The AdTech industry is booming once again. In the US, investment in privacy-focused solutions and data analytics is shaping the recruitment space, with companies searching for specialists who can navigate the delicate balance of regulatory compliance and personalized advertising. The UK and Europe are equally seeing a rise in demand for data-driven marketing professionals, particularly those who can harness GDPR-compliant strategies.

As ad spend continues to climb and competition for consumer attention intensifies, recruiters are seeing a surge in demand for roles like AdTech product managers, software engineers with ad platform experience, and data scientists skilled in user behavior analytics.

3. Gaming: A New Era of Expansion

The gaming sector is on a rapid growth trajectory, especially with the expansion of cloud gaming and VR technologies. Both the US and Europe are seeing explosive demand for talent in gaming development, user experience design, and game engine development.

In particular, the US, led by hubs such as Los Angeles and Seattle, is aggressively hiring for roles within gaming studios and platform companies, while Europe—especially in regions like Poland, Sweden, and the UK—continues to produce some of the most cutting-edge game developers and engineers. Remote work has also become a norm in this sector, allowing studios to source global talent like never before.