On The Pulse - November 2023

Another month, another edition.

Infinite possibilities ??

ScorePlay partnered with Infinite Athlete (who recently signed that huge front-of-shirt sponsor deal with Chelsea FC), to combine our technology and power the next generation of fan content consumption. And the next. Innovate.?ScorePlay partners with Infinite Athlete.

Also integrated with Getty Images for the media workflow aficionados out there. Streamlined. Optimized. You know the drill. ScorePlay integrates with Getty Images.

Behind the lens ??

We always try to spotlight the creatives behind the scenes at our clubs, and this time, we spoke to Irina Filenko, the amazing photographer working for Sacramento Republic. Her origin story is Hollywood. Read more here.?Behind the lens: Irina Filenko

Industry latest

• NWSL secures huge new broadcast deal worth US$240m, 40x their previous deal. Read more here.

• Skims x NBA: the up-and-coming shapewear brand founded by Kim Kardashian announced a huge partnership with the NBA and WNBA to become their official shapewear partner. Yes.
• Travis Kelce (Yes, that one. No comment.), Anthony Joshua, Rory McIlroy, Patrick Mahomes and Trent Alexander-Arnold join the Alpine F1 investors. Read more here.
• US Sports teams sponsorship revenue hits record US$6.7bn in 2023. Big.
• World Rugby launch RugbyPass TV, World Rugby’s new global streaming platform. DTC is here.
• Grabyo partners with Magnifi to build AI-assisted highlights production workflow. Good idea that ??

Content of the month

Wouldn’t be ScorePlay without a little highlighting of the great content sports organizations and creators are producing.

• The Suns put out a video that can’t quite be described. We’ll let you enjoy.

• Oakland Roots’ celebration of Dia de los Muertos. Or Halloween for the youngsters. Nuestras almas son eternas.

• James (Jimmy) Horne and the Aston Martin F1 team showcased the Monaco Grand Prix through a vintage lens. Never too late to highlight it.

• That winning feeling. And that winning content. Bring your fans closer. Feel like they are running on the field too. Love it Gotham FC.

All the best and till next time. Stay creative ??