March 2024 Updates
Wheelhouse Digital Marketing Group
World-class performance marketing for privacy-first industries.
Concerns Regarding Google's Privacy Sandbox
Google’s Privacy Sandbox has been in the news over the past month, and it hasn’t been pretty. First, the UK’s Consumer Markets Authority published a report in which it declared that Google “cannot proceed with third-party cookie deprecation” because of deficiencies with their Privacy Sandbox. The IAB Tech Lab issued a separate, but even more skeptical analysis of the Privacy Sandbox.?
All of us in the digital ecosystem should be paying close attention to what Google is doing (and proposing to do) with their Privacy Sandbox. We go deep on both reports to share their findings (and to spare you from reading 170 densely worded report pages!).
Wheelhouse Is Growing
Former VP of Digital at Merkle, NewEngen joins Wheelhouse to lead Digital Advertising
Wheelhouse is thrilled to welcome Carissa Vega as our new Director of Digital Advertising. Carissa comes to us from NewEngen, where she led their Digital Advertising team and previously spent more than 15 years at Merkle, where she rose to the level of VP of Performance Media and led a team of 150. Carissa brings exceptional insights, leadership, and vision to Wheelhouse.
Previous Providence Sr. Director of Web Analytics and Insights Joins Wheelhouse DMG
Wheelhouse is thrilled to announce that Laura Chase, who previously led web analytics and insights at Providence, has joined Wheelhouse as Sr. MarTech Strategist. Laura has an amazing background and is a thought leader and innovator in privacy first data strategies. Prior to Providence, Laura was Head of Website Testing & Analytics for Amazon Web Services and Director of Digital Analytics and Optimization for T-Mobile. She also spent five years as a Sr. Consultant with Adobe.
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Brand Refresh
We are excited to share that Wheelhouse DMG has just completed a brand refresh! As part of this work, we modernized our logo, updating design and colors to make them more vibrant, current, and accessible. We also launched a great new website that has been reimagined and redesigned to be consistent with our refreshed brand identity. We love it and hope you do too.
New Research Report
Decoding Healthcare SEO: Unveiling the Tactics of Top-ranked Sites
Where should healthcare providers invest to succeed in organic search? Is optimizing Google Business Profiles and other local SEO tactics the best use of time and money? Or should health care providers work to build out large informational content libraries and boost “EEAT” signals?
?To help answer these types of questions and bring more clarity to the daunting topic of SEO for healthcare providers, we analyzed search rankings, search engine results page (SERP) composition, and content strategies across six distinct healthcare categories and multiple major U.S. healthcare markets. What we discovered can help marketing managers and executives at healthcare organizations to make better, more well-informed decisions about their SEO strategies and tactics in 2024.
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