June Pulse

A Recap

Using Metrics to Maximize Value

In the first session of Pathways to Value, Alex Halbur , Managing Partner of Prosper Group, highlighted a handful of areas critical to growing agency value, including aspirational targets for each. Alex noted that all too often the tendency is to compare your agency’s metrics to the average instead of to the top quartile.?

CFO/COO Community Meeting

The June CFO/COO Community meeting included a survey on Q2/Q3 business performance. With clients continuing to be conservative,?approving work slowly and in smaller increments,?most agencies are pursuing a number of cost-containment measures.?

HR Community Meeting

Jessica Golden Cortes , D+G partner, joined the June HR community meeting to share legislative updates on pay transparency and best practices to comply.

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What’s Next?

Upcoming Labor Bill Rate Study

The PR Council’s semi-annual Labor Bill Rate Study examines hourly rates in use across every client service position in our integrated agencies. Keep an eye out for the release of the questionnaire next week. This important data, available only to those who participate, will be crucial for procurement negotiations and ’24 rate increases.?

2023 UNBIAS Series

DEI leaders in our agencies identified managerial competence, specifically feedback, as the number one issue impacting our ability to retain and grow diverse talent. The UNBIAS series tackles the issue in four carefully crafted sessions, the first on June 21st. Linda Davis, Senior Director, Human Resources at?JPA Health, will moderate a discussion with diverse professionals to highlight pieces of feedback that propelled their trust, commitment, work and careers forward.?Panelists include?Marcus Braham, Vice President of?Padilla;?Aisha Hudson, Vice President of?FleishmanHillard;?Shari Smith, Vice President, Corporate Affairs, at?BCW Global; and?Eric Winkfield, Vice President at?M Booth. All sessions are free, and agencies can send unlimited participants.?

PRC Members can register here: https://bit.ly/3N45asq

State of Creativity Panel

What’s the state of global creativity and how did PR agencies fare at the Cannes Lions Festival of Creativity (June 19-23)? Get informed and inspired by joining our webinar on June 28th?where we’ll hear from a group of jurors from our PR agencies.?Our panelists include:?Jo-ann Robertson, CEO, Global Markets at?Ketchum;?Vikki Chowney, Global Head of Content + Publishing at?Hill+Knowlton Strategies;?Andrew Simon, Global Creative Director at?Edelman;?Lewis Williams, Head of Brand Impact at?Weber Shandwick; and?Fede Garcia, Global Chief Creative Officer at?BCW Global.

Register here:?bit.ly/43to5DV

For more information on any of our offerings, please reach out to us at [email protected] or find us at linktr.ee/prcouncil.

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