- ???A Sports Tech Grand Slam. Tennis legend Rafael Nadal steps up as a new shareholder in Playtomic, sparking a major rally in the world of tennis and padel. Playtomic is setting new records, expanding its presence across 50+ countries and eyeing a 50% growth in 2024. A game-evolver, this is a move for racquet sports to be accessible to everyone through cutting-edge technology. Read more here
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- ?? NASCAR Xfinity Series is speeding into The CW Network. The final eight races of the 2024 season will now be broadcasted through the CW. This early shift from NBC and USA Network underscores a pivotal moment in sports broadcasting. As NASCAR continues to innovate with partnerships like this, including a new multi-billion-dollar deal featuring streaming on Amazon's Prime Video for the first time, it's all about driving fan engagement and expanding reach. Fans are in for a thrilling ride as they can catch the high-speed action more widely than ever. Read more here
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- ???APEX’s Game-Changing Play. APEX closed its second round with €50M ($53M), powered by sports icons like Marcelo, Maro Itoje, Demi Vollering, and Cal Crutchlow. This move propels forward with 18 robust investments in groundbreaking sports tech firms, from the tech-infused TGL golf league to the revolutionary VR experiences of VRTL. Redefining the athlete investment game, APEX is ensuring every athlete has a shot at transformative success outside of the field. Read more here
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- ????A Shift in the Winds of Viewership. The iconic Masters Tournament faced a surprising dip this year, attracting only 9.58 million viewers - the lowest since the early 90s, barring the pandemic years. As conversations swirl around the future of golf viewership, experts suggest looking beyond traditional TV ratings. Despite the decline, digital engagement tells a different story: a notable increase in online interactions, and golf's growing popularity evidenced by rising membership and equipment sales. It's a reminder that sports fandom is evolving, with fans enjoying the action from a myriad of new platforms (we might know a thing or two about this, storytelling is sports is going through a new wave, and sports brands need to keep up, that’s why ScorePlay is here to help ??). Read more here
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???Take a look into the pieces of content that caught our eye in the past weeks.
- #UnsilenceTheCrowd ??Newcastle United takes innovation to the pitch in a game-changer for fans with hearing loss. Thanks to Sela's groundbreaking campaign, they created a jersey with technology that turns sound into touch, allowing people to ‘feel’ the noise and atmosphere of the stadium through unique haptics. These state-of-the-art shirts convert the roar of the crowd into touch sensations in real-time, making the game's electric atmosphere accessible like never before. Sela’s commitment to enhancing fan experiences showcases how technology and compassion can team up to create unforgettable moments.
- 24h Le Mans + Henrik Ringnér
= Color Grading Greatness. The film and long form content creator at McLaren always finds a way to impress its followers with his editing skills and production value, but also with his captions that always tell a story bigger than the post itself. Take a look here
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- Another year in the books for Jalen Green, and the Houston Rockets’ lens captured it perfectly, from the fits to the fun in and out of the court ??
- The Tale of the Tie: Arsenal v FC Porto ???- while it has been a while since Arsenal made it’s way to the quarter finals of the Champions League, the spirit of their supporters remains captivating. Both legs were quite dramatic, and nothing better than to tell than story from the fan’s perspective.
- Class of 2024 is in session (and with a super cool look) - Indiana Fever got to pick NCAA star Caitlin Clark that brought women’s basketball to a whole new light in the past few months. Alongside Clark, Celeste Taylor and Leilani Correa join the WNBA wearing blue and red, making for an exciting season ahead.
See you in two weeks. Stay creative ??
