On The Pulse - 23.05.24

On The Pulse - 23.05.24

Industry latest

  • Introducing Venu Sports ???Disney, Fox, and Warner Bros Discovery have announced their groundbreaking sports streaming joint venture, Venu Sports, set to launch this autumn. Venu Sports will integrate linear and digital feeds from ESPN, Fox, and TNT Sports into a single subscription platform, including ESPN+. This marks the first time ESPN and Fox channels will be available via streaming without a cable subscription. With a target launch in time for the NFL season, Venu Sports aims to revolutionize how fans access live sports. Read more here .
  • NBA Sponsorship Numbers Higher Than Ever ?? The NBA has hit a record US$1.5 billion in team sponsorship revenue for the 2023/24 season, marking a 7% rise YoY. Dominated by finance, technology, and healthcare, this surge is driven by innovative events like the In-Season Tournament and the league's global influence. With technology sponsorships on the rise due to digital transformation needs, and stars like Victor Wembanyama drawing global attention, the NBA continues to attract brands eager to connect with a young, influential audience. And at ScorePlay, we think both sports organizations and sponsors need to be taking full advantage of the value created over the seasons. Read more here .
  • Manchester United Unveils "Lifeblood” ???Dive deep into the heart of Manchester United's renowned Academy with "Lifeblood," a groundbreaking documentary series. This exclusive series offers a behind-the-scenes look at untold stories, player insights, and never-before-seen footage, providing fans with an unparalleled glimpse into the origins and inner workings of their favorite club. As fans crave more intimate knowledge of their beloved teams and athletes, "Lifeblood" promises to deliver a captivating and immersive experience. Read more here .
  • Channel 4 to Live Stream Paris 2024 Paralympics on YouTube ?? Channel 4, the UK's trailblazing broadcaster, is set to stream over 1,300 hours of the Paris 2024 Paralympic Games across 18 streams on YouTube. Leveraging the platform's reach, Channel 4 aims to attract a diverse and younger audience. This innovative partnership, supported by Toyota and Allianz, ensures that viewers can access live coverage on both YouTube and Channel 4's linear and digital platforms. Read more here .
  • PIF Partners with WTA to Elevate Women's Tennis ?? The Public Investment Fund (PIF) and the WTA have announced a historic multi-year partnership, making PIF the first-ever naming partner of the WTA Rankings. This collaboration aims to grow women's professional tennis and inspire young players worldwide. As a Global Partner, PIF will support initiatives at all levels, celebrating players' journeys and unique stories. This partnership also marks PIF as the only global partner across both WTA and ATP Tours, further solidifying its commitment to women's sports. Read more here .
  • TikTok Tests 60-Minute Videos to Challenge YouTube's Sporting Dominance ?? TikTok is experimenting with hour-long video uploads, potentially transforming the platform into a major player for sports content. This feature, currently tested with a select group of users, would allow for broader content like documentaries and extended match highlights. While YouTube remains the top platform for sports videos, TikTok's popularity among Gen Z makes it vital for rights holders and broadcasters - meet your fans where they are. However, TikTok's future in the US is uncertain due to potential regulatory actions. Read more here .

Content spotlight

???Take a look into the pieces of content that caught our eye in the past weeks.

  • ???Atalanta BC won the Europa League last night with a hat trick from Ademola Lookman and we couldn’t not highlight some of the content shared by the team’s account ?????

  • ???More than 100,000 pictures later, The Guardian’s photo editor Jonny Weeks managed to select the most unforgettable photos from this years Premier League. Long time ScorePlay user Jack Thomas was featured after capturing Wolves’ dressing room celebration after their away match against Tottenham Hotspur.

  • #SennaSempre ????30 years later, McLaren is paying an homage to Ayrton Senna this weekend at the Monaco GP. “(…) he encapsulated everything the team stood for, raising the standards and helping to lay the foundations for the success that followed”. Take a look at the two limited edition liveries:

  • Chelsea won the Women's Super League 23/24 this past weekend after beating Manchester United 6-0, and what a run for Emma Hayes. ?? The celebratory graphics certainly got our attention:


See you in two weeks. Stay creative ??


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