On The Pulse - 21.11.2024

On The Pulse - 21.11.2024

Industry latest

  • Dallas Cowboys Remain NFL's Most Valuable Brand Amid Betting Boom ???Valued at $2.9 billion, a 28% increase from last year, the Cowboys held their titled as the NFL’s top brand. This solidifies their status as the MVP of sports brand globally, surpassing Real Madrid. Brand Finance’s new report reveals one in five NFL fans placed a sports bet last year, boosting fan engagement. The Kansas City Chiefs and San Francisco 49ers follow in brand value, with the Chiefs' rise aided by their Super Bowl win and Travis Kelce's high-profile relationship. Read more here.
  • Netflix's Tyson-Paul Fight Peaks at 65 Million Viewers Amid Streaming Issues ?? The event faced significant streaming issues, with over 100k users reporting problems like slow buffering and frozen screens. Despite these challenges, the bout marks Netflix's ambitious step into live sports streaming, aiming to bolster its advertising business. The fight, held at AT&T Stadium, ended with Paul winning by unanimous decision, though critics found it underwhelming. Read more here.
  • Whoopi Goldberg Launches All Women's Sports Network ?? US comedian and TV host Whoopi Goldberg has introduced the All Women's Sports Network (AWSN), a 24/7 global channel dedicated to women's sports. Available in 65 countries, AWSN will feature events from the UEFA Women's Nations League to the WNBL. She aims to elevate women's sports visibility by partnering with CommonSpirit, envisioning a network showcasing women's athletic brilliance worldwide, promoting equality in sports. Read more here.
  • Alpine Debuts All-Pink Livery for 2024 Season Finale ??? The team will showcase an all-pink livery, in partnership with BWT, for the last three races of 2024, starting at the Las Vegas Grand Prix. Following a surprise double podium in Sao Paulo, Alpine aims to continue their strong performance. Fans can expect a visually striking and competitive end to the season. Read more here.

Content spotlight

???Take a look into the pieces of content that caught our eye in the past weeks.

  • ???To Dare Is To Do. Tottenham Hotspur just announced their new look - a remastered brand identity, embracing their history and heritage where they reimagined the iconic cockerel. Check it out:

  • ????Ducati almost swept an entire MotoGP season and took inspiration from Porsche’s book with their 1983 Le Mans Results Celebration to own the one loss - Nobody’s Perfect. It’s not about having the best bike but the team’s culture and overall performance. The video is worth watching:

  • ???Two goats, one collaboration. Lewis Hamilton and Tyler, The Creator team up for a new GOLF WANG collection inspired by all things car culture. Right on time for the Vegas GP, take a look:

  • ???Squadra dentro e fuori dal campo - Como Women’s squad took team building in Italy to a whole new level with a pizza making session at Pizzeria Stuzzicando. See how it turned out:

See you in two weeks. Stay creative ??


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