- NSL’s new partnership ? Northern Super League announces a landmark media partnership with Bell Media and CBC/Radio-Canada, set to broadcast the inaugural season of Canada's professional women's soccer league in April 2025. Matches will be aired on TSN, RDS, and CBC, with French-language coverage for Montreal games. Founder Diana Matheson celebrates this crucial step, highlighting its potential to enhance visibility and support for women's soccer across Canada. Read more here.
- NBA and WNBA's media rights ???The unified bid could potentially transform the financial landscape of women’s basketball. Media executives estimate a tripling of the WNBA's annual rights revenue, projecting figures between $180M-$200M. This approach aims to leverage the NBA's broader fan base to enhance WNBA exposure and growth, with commitments to better time slots and expanded support. Read more here.
- IndyCar gears up for a broadcasting shift ???Going from NBC to Fox starting next season, it marks the end of a 16-year partnership. This move to Fox aims to enhance visibility and audience reach, especially with the exclusive broadcast of all races on the main Fox channel and the prestigious Indianapolis 500. This strategic alignment is set to reshape IndyCar's broadcasting landscape, promising more consistent coverage and potentially boosting viewership figures. Read more here.
- Alexis Ohanian champions significant investment in women's track ?? The launch of the 776 Invitational, promising the largest prize purse in the sport. This groundbreaking event not only rewards athletes significantly but also shares revenue, enhancing their financial gains. Ohanian's move reflects a broader trend of increasing investments in women's sports, recognizing their growing popularity and untapped potential. Read more here.
- The Caitlin Clark is back in session ???Fever vs. Sky on CBS clinches the title of the most-watched WNBA game in 23 years, drawing an impressive 2.25 million viewers. The game, featuring top draft picks Caitlin Clark and Angel Reese, not only highlights the impact of star players but also underscores the growing appeal of the WNBA, driven by intense rivalries and high-stakes matchups. Read more here.
- The Players Fund joins Naomi Osaka ?? Hana Kuma, secures a significant investment from The Players Fund, an athlete-led firm. This collaboration aims to amplify diverse voices through innovative storytelling, aligning with Osaka's vision of empowering content creators across various platforms. Read more here.
???Take a look into the pieces of content that caught our eye in the past weeks.
- ???The Euros have started, and with it so did the fan engaging content. Working to create memories (and potentially bring the big win ??), Portugal’s national team gave its fans a tour of their special HQ. Check it out:
- ???Wimbledon’s defending champion in the Gentlemen’s Singles, Carlos Alcaraz, is getting ready to get back on the grass, and the tournament couldn’t help but rewind it to last year’s best moments:
- ???Thanks to Prime Video and their marketing team, Tower Bridge has been seeing an incredible duel the past few days: Federer, past and present. “Twelve Final Days” was originally a home video never intended for public viewing, but it is now available for streaming on Prime.
- ??A few editions ago we mentioned Offseason FC, produced by Alex Baskin (RHOBH, Vanderpump Rules) alongside Alexis Ohanian Sr. and Midge Purce. 11 NWSL share one house in the brand new sports docuseries streaming exclusively on X. The first trailer is out now:
- ???Inspired by football’s heritage off-pitch looks, adidas & JJJound presented a new campaign with José Mourinho. The photos were shot in the Special One’s hometown, Setúbal, giving it a real portuguese feeling - check them out:
- ???The Boston Celtics already took the Larry O'Brien Championship Trophy after winning the Finals 4-1 against the Dallas Mavericks. We couldn’t help but highlight a few of Adam Glanzman’s shots from the first two games.
- ???Valencia CF and PUMA are making it shine with their reveal of the club’s brand new home kit for 2024/2025, take a look:
See you in two weeks. Stay creative ??
