- NBA App Enhances Experience with Multiview Streaming and AI Features ?? Ahead of the 2024/25 season, the NBA app introduces new features to boost personalization and user engagement. Fans can now watch up to four games at once with Multiview on NBA League Pass, smart rewind games with key plays, and download full games for offline viewing. The app launches 'NBA Insights,' providing real-time game updates, and uses Generative AI for multilingual recaps and translations. A new 'Dunk Score' feature uses AI to rate slam dunks. These enhancements aim to offer a more interactive and personalized experience for basketball enthusiasts. Read more here.
- Qatar Investment Authority Joins $50M Funding Round for UFC Rival Group One ???Group One Holdings, the company behind MMA brand One Championship, secured at least $50M from investors including Qatar Investment Authority (QIA), valuing the company at over $1.35B. This follows a similar valuation in 2021 led by QIA and Guggenheim Investments. The company, nearing profitability, has partnerships with BeIN Media Group and Amazon Prime Video to broadcast events across the Middle East, North Africa, the US, and Canada. Read more here.
- Rams Enhance Fan Experience with Genius Sports Collaboration ?? The Los Angeles Rams have teamed up with Genius Sports to deliver data-driven, in-stadium highlights at SoFi Stadium using NFL's Next Gen Stats. Powered by GeniusIQ, these immersive highlights displayed on the Infinity Screen include player locators, speeds, and more. This collaboration aims to elevate game day experiences, offering fans real-time insights and dynamic content. Read more here.
- Team GB Female Athletes Shine on Social Media at Paris Olympics ?? The Paris Games, dubbed the 'TikTok Olympics,' highlighted Team GB's female athletes dominating social media with 67% of TikTok views and 69% of content output. Women’s Sport Trust CEO Tammy Parlour praised the visibility and diverse storytelling enabled by social media. Despite this growth, traditional media coverage for women's sports remains limited, but social platforms show promising engagement. Read more here.
???Take a look into the pieces of content that caught our eye in the past weeks.
- ???Since its launch in 2020, Moolah Kicks has become a leading brand in women's basketball, exclusively focused on performance footwear for female athletes. They recently unveiled its Fall 2024 collection featuring the Neovolt Pro v2 and Press Break v2 sneakers and a collaboration with Stanley with matching cups. Embracing players from grassroots to WNBA stars, Moolah Kicks continues to innovate and elevate women's basketball. Check it out:
- ???Houston Rockets’ home dub graphic caught our eye this week, so we can’t wait to see what this season brings for them:
- ???Still reminiscing about ATHLOS, we of course had to share the NYC classic: the giant billboard with the athletes.
- ??Como Women’s rebrand is the gift that keeps on giving - take a look into this awesome graphic to announce their next game:
See you in two weeks. Stay creative ??
