On The Pulse - 13.03.25

Industry latest

• ATHLOS Returns to NYC with Star-Studded Lineup in October 2025 ??♀? Alexis Ohanian's all-women's track meet, ATHLOS, is set to return to Icahn Stadium on October 10, featuring Olympic champions like Gabby Thomas, Masai Russell, and Marileidy Paulino. Building on last year's success, which drew 3 million viewers worldwide, the event continues to revolutionize women's sports with unprecedented prize money and cultural integration. Read more here.
• Eminem Joins Detroit's WNBA Expansion Bid ?? Rapper Eminem has joined a group of investors, led by Pistons owner Tom Gores, seeking to bring the WNBA back to Detroit. The bid also includes notable figures like Lions' QB Jared Goff and GM CEO Mary Barra. Detroit, which previously hosted the successful Detroit Shock (1998-2009) with three championships, hopes to secure the league's 16th team by 2028. Read more here.
• WSL's ￡65M TV Deal Faces Renegotiation Over Relegation Plans ?? The Women's Super League's TV contract with Sky Sports and BBC may need restructuring if plans to suspend relegation move forward. The current five-year deal requires a 12-team format with promotion and relegation. The proposed expansion to 16 teams from 2026-27 could affect broadcast value, as relegation battles are crucial for viewer engagement. While Sky broadcasts 70% of UK women's sport, any format changes would require agreement from all parties. Read more here.
• Steph Curry Joins Unrivaled as Latest High-Profile Investor ?? NBA superstar Stephen Curry has become the newest investor in Unrivaled, the innovative 3-on-3 women's basketball league. Joining the league's $28 million Series A funding round, Curry adds his name to an impressive list of investors including Alex Morgan, Carmelo Anthony, Giannis Antetokounmpo, and Coco Gauff. Curry emphasizes the league's commitment to empowering athletes and revolutionizing women's professional sports. Read more here.

Content spotlight

???Take a look into the pieces of content that caught our eye in the past weeks.

• ???The tennis equipment brand Tecnifibre reaffirms its commitment to French player Jules Marie with the message "Once a T-Fighter, always a T-Fighter.". With a really cool photo to go along.

• ?? Over in Brighton, our ScorePlay champion David Cavan photographed Wasserman Boxing’s first event of 2025 with an electrifying night of action filled with memorable moments.

• ? A new chapter begins for Désiré Doué as he receives his first-ever call-up to the French national team. The young talent will wear the iconic number 14 jersey for Les Bleus, and this historic moment was celebrated with an amazing custom graphic:

• ???Still on a graphic design wave, SL Benfica might’ve lost against FC Barcelona, putting an end to the UCL dream, but their design team for sure won the poster design for both games, worth taking a look:

See you next time. Stay creative ??