On The Pulse - 12.09.24

On The Pulse - 12.09.24

After a small summer break, On The Pulse is back - do you notice something different about our look? ????

Industry latest

  • Steph Curry Eyes NBA and WNBA Ownership Opportunities ?? Golden State Warriors star Steph Curry expressed interest in owning an NBA expansion team and exploring WNBA ownership. With the NBA considering expansion, possibly in Las Vegas, Curry is keen on being part of the process. His interest mirrors that of fellow NBA star LeBron James, who has also shown interest in team ownership. Read more here.
  • Gallagher Extends Title Partnership with Premiership Rugby to 2028 ?? A three-year extension of this title partnership was announced, marking a decade together by 2028. Since 2018, Gallagher has been pivotal in driving attendance and global reach, with last season's matches being broadcast in 164 territories. This renewal underscores Gallagher's commitment to the sport's growth and community impact. Read more here.
  • Ferrari Welcomes UniCredit as New Sponsor for 2025 F1 Season ??? Ferrari has announced a multi-year sponsorship deal with Italian banking group UniCredit.This partnership follows the conclusion of Ferrari's collaboration with Santander at the end of 2024. While UniCredit's branding details are yet to be revealed, this new alliance marks a swift transition for Ferrari's F1 team. Meanwhile, Santander hints at future partnerships, possibly aligning with Carlos Sainz at Williams for the upcoming seasons. Read more here.
  • Arsenal Partners with NTT DATA for Digital Transformation??? The Premier League club announced a multi-year partnership with NTT DATA as their Official Digital Transformation Partner. This collaboration will enhance Arsenal's digital platforms, leveraging NTT DATA's expertise in data analytics, AI, and real-time integrations to deliver a hyper-personalized supporter experience. Fans can expect tailored content, exclusive insights, and promotions, strengthening Arsenal's global connection with its supporters. Read more here.
  • Wasserman Expands in Europe with Acquisition of Swiss Football Agency IFM ?? Global sports and entertainment leader Wasserman has acquired International Football Management (IFM), Switzerland's top football talent agency. This move strengthens Wasserman's European presence, adding over 40 elite players, including Manuel Akanji, to their roster, aligning with Wasserman's growth strategy, complementing recent expansions in the UK and Ireland. Read more here.
  • PGA Tour Officials meet with Saudi PIF in New York ??PGA Tour officials, including Tiger Woods, are in New York for negotiations with Saudi Arabia's Public Investment Fund (PIF) to potentially secure over $1 billion for PGA Tour Enterprises. The talks, involving key figures like Joe Gorder and John W. Henry, aim to integrate PIF with the new for-profit entity launched by the PGA Tour. Read more here.


Content spotlight

???Take a look into the pieces of content that caught our eye in the past weeks.


  • ??We had already given F.C. Como Women and Mercury/13 a shoutout on their new project to elevate Italian Women’s Football, but couldn’t skip the opportunity to also showcase these amazing shots taken by Francesca Di Fazio during their first home game. Check them out:

  • ???Mathieu Forget?was challenged to photograph Paralympic athletes in Parisian museums ahead of the 2024 Paralympic Games. See some of the results:

  • ??Andrew Hancock?took some incredible photos of Olympic athlete Fred Kerley, showing us that every time they work together, “ something magical happens”. See the magic in action:

  • ?? Seven Seven Six 7??7??6?? never fails to amaze us with their branding. And Athlos was no exception. Formerly known as the 776 Invitational, they rebranded as Athlos (year of the rebrand, huh? the ScorePlay team would know…) and their announcement of Marie josée Ta Lou- Smith taking part of the competition looked incredible, take a look:

See you in two weeks. Stay creative ??

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