- Disney ???Football? Disney’s CEO Bob Iger and wife Willow Bay are close to a landmark 250 million investment in NWSL's Angel City, potentially becoming the new controlling shareholders. This deal values the club at over $300 million, setting a record for women's sports. Competing offers from Marc Lasry and Avram Glazer were outpaced by Iger and Bay's long-term commitment to the club's brand. This investment highlights Angel City's commercial success and the growing appeal of women's sports for top-tier investors. Read more here
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- PUMA x Mercedes-AMG F1 x Raeburn Unveil Upcycling Collaboration ?? This innovative line repurposes race-worn suits from Lewis Hamilton, George Russell, and Team mechanics, blending motorsport engineering with cutting-edge fashion design. Embracing Raeburn's upcycling ethos and PUMA’s sporting heritage, the collection showcases premium performance and the spirit of all collaborators. Read more here
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- Athletes Unlimited Launches New Pro Softball League ?? Athletes Unlimited (AU) is set to introduce the Athletes Unlimited Softball League (AUSL) in 2025, marking a major advancement for pro softball. AUSL will feature four permanent rosters in a 30-game season across multiple cities, transitioning to a city-based league by 2026. This move aims to foster fan loyalty and capitalize on local markets, inspired by the success of leagues like the WNBA and NWSL. ESPN, AUSL’s founding broadcast partner, will enhance exposure, building on the rising popularity of college softball. Read more here
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- Las Vegas Aces Make WNBA History with Sold-Out Season ?? The Las Vegas Aces have become the first WNBA team to sell out all regular season home games. With the final tickets snapped up for their clash against Chicago Sky, the defending champions continue to set records, having already sold out season ticket memberships in March. Averaging 10,379 fans per game and ranked as the league’s most valuable team, the Aces are poised for continued growth and success on and off the court. Read more here
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- Inter Milan Announces Record-Breaking Shirt Sponsorship with Betsson Sport ? Inter Milan has secured a four-year deal with Betsson Sport as their new front-of-shirt sponsor, marking the club’s biggest shirt sponsorship in history. Following partnerships with Pirelli, Socios.com, DigitalBits, and Paramount+, this new agreement will feature exclusive activities with Inter players. Despite Italy's betting ad restrictions, the partnership focuses on Betsson Sport’s global presence. This deal underscores Inter's continued commitment to innovation and growth. Read more here
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???It’s kit launch season, so this week we are shining a light on the pieces of content that caught our eye in the past weeks related to kit launches. Check it out:
- ???Over in Lisbon, SL Benfica and Adidas partnered with The Crown Creators for a ‘meteoric’ tribute to all the Benfiquistas, fans from another world. Here’s the away kit 24/25 campaign:
- ?? West Ham’s famous claret and blue never disappoints, so this year was no exception. Paying an homage to the 1964/65 European Cup Winners' Cup winning side against 1860 Munich, they decided to capture the importance of the 60s in the club’s principles and heritage. Watch the video here:
- ???? For AS Monaco’s centenary season, an iconic detail from all the 8 French Championship Titles jerseys was used to create this year’s home kit. Here’s to more historical moments to come.
- ???Still on a red wave mixed with taking inspiration from the good old days, Bradford City AFC’s 2024/25 Away Kit launch reminiscences on the 70s. Working with a few partners and past players to improve brand value and generate more buzz around their supporters, they set the scene with a 50-year-old Porsche 911, Ian Cooper and Jimmy Cuthbertson. Give it a look:
- ??Last but certainly not least, Eintracht Frankfurt is bringing back their 1980s and 1990s star looks, as well as the red sleeves and chevron. Take a look:
See you in two weeks. Stay creative ??
