On The Pulse - 01.08.24
Photograph: Jér?me Brouillet/AFP/Getty Images

On The Pulse - 01.08.24

Industry latest

  • WNBA’s $2.2B Media Rights Deal ???The WNBA is set to receive approximately $2.2B over the next 11 years from new media rights agreements with Disney, NBC, and Amazon, averaging $200M annually. This marks a significant increase from the current 50 million per year, with opportunities to earn more by bringing in additional partners. The new deals, which align with the NBA's recent $75 billion media contracts, include provisions to revisit and potentially reprice the agreements after three years, reflecting the league's growth. Read more here .
  • Brighton & Hove Albion F.C. ???UNICEF ??This three-year collaboration aims to support UNICEF’s mission to ensure every child is happy, healthy, and safe. The club will make a significant donation to aid UNICEF’s vital work, including emergency response and sustainable programs. Together, they will also create a toolkit to enhance best practices in sports coaching for children. This partnership underscores shared core values and a commitment to global child welfare, because it’s more than just a game. Read more here .
  • Google goes for Gold with Team USA ???Google has announced a partnership with Team USA and NBC Universal to enhance Olympic and Paralympic coverage with innovative features. Viewers will see Google’s advancements in Search, Google Maps Platform, and Gemini showcased during NBCUniversal’s broadcast, online, and social coverage. Highlights include AI Overviews in Search for quick sports insights and immersive city explorations using Google Maps. This collaboration aims to make it easier for fans to explore and learn about the Paris Games. Read more here .
  • YouTube Sees Surge in Sports Viewership ???YouTube has reported a 45% increase in sports content viewership, with over 35 billion hours watched in the past year. CEO Neal Mohan attributes this growth to more viewers using TV screens for a traditional viewing experience. Partnerships with major Olympics broadcasters and live-streaming deals with the NFL, Women’s Super League, and F1 Academy are expanding YouTube's sports presence. As streaming competition intensifies, YouTube's role in sports is set to grow significantly. Read more here .
  • Another Win for Women’s Sports ???Michele Kang, owner of multiple women′s soccer clubs, has pledged 4 million over four years to support the USA Women’s Rugby Sevens team. This transformative gift aims to enhance resources for players and staff as they prepare for the 2028 Summer Olympics in Los Angeles. Following their historic bronze medal win in Paris, this donation will help propel the team toward gold. Kang's commitment to advancing women's sports continues to inspire and elevate female athletes globally (and at ScorePlay we might know a thing or two about the importance of women’s sports).?Read more here .


Content spotlight

???Take a look into the pieces of content that caught our eye in the past weeks.

  • ???#WeBurnBlue - Chelsea’s “blue flame” theme from this year’s home kit continues into the away shirt, with the orange accent colour presenting fire and the club’s “shared ambition, burning passion and determination” to aim for success. Check out the reveal shot in San Jose:

  • ???”Touched by grace” as well as ”some experience and a touch of luck”?was what photographer Jér?me Brouillet attributed to the photo that got the world talking. Surfer Gabriel Medina took off on the best wave of the day and had a perfect ride, achieving the best score of the Olympics so far, 9.9. Take a look at these incredible shots:

  • ????Motorsports photographer Richard Pardon took full advantage of Spa’s weather conditions to get the perfect shot of last weekend’s race. Take a look:

  • ?? Paris 2024 is going by fast, with new records being set and athlete stories being told everyday. Adam Glanzman gathered amazing shots so far, so we had to shout them out:


See you in two weeks. Stay creative ??

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