Is publishing great content enough?

In a lot of situations, yes (or it should be).

But it's important to have a plan for when pages hit the "content quality" threshold:

"When content quality is not enough to move the needle"

What do you need next?

The (usual) answer is: more and better backlinks (duh!)

Let's look at a quick example:

This page is currently bringing in 25% of traffic for this company. And it's only ranking position 12:

If we look at the SERPs for its keyword, it's pretty clear, soon or later that page will hit the threshold (if it didn't already).

All we have is:

• Sites with MORE backlinks
• Sites with HIGHER DR and MORE backlinks

What do you do then?

Re-optimize the content? Hope? Pray?

This is obviously not an exact science, and there's a lot more nuance and strategy than what I showed here.

But I strongly believe in controlling what you can control and using data, not opinions wherever possible.

The most common question I get is:

"Why should I build backlinks?"

The answer is usually "because your competitors are!" ??

If you don't have a plan in place for this, hit us up.