Publisher's Commentary: Industry Insights — Creative Menu Making
By Victoria Luing, E&M Consulting, Inc.
The food services industry faces many challenges, but one issue often overlooked is menu design and the effects it has on customers. The layout of a menu and the feelings it conveys are essential, and depending on the type of restaurant, it should focus on one type of cuisine to avoid confusion and promote authenticity.1
What kind of atmosphere does your restaurant promote? If you know your theme, design the menu to match the style of your restaurant using thought-out fonts, quality paper, a color scheme and photos.2 Less is more — stick to a simple number of items on the menu and include specials or signature dishes to spice it up.3 Changing the items on your menu up to four times a year with the seasons can add great benefits!? Integrating seasonal or local produce not only supports farmers, it’s also more affordable and tastes fresher.?
Matching your menu to the lifestyles of your customers can increase spending and generate positive reviews.? For example, Gen Z customers are more culturally diverse and are likely to crave authentic and global cuisines, while using their phones to acquire it.? Being responsive to customers and their preferences can help your restaurant create a menu that never disappoints.
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