Publisher Trust Rankings Are In, A Surge in App Delistings, and Weekly App Safety Reviews

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Discover the latest in #programmatic research in Pixalate's weekly recap, covering all things mobile, web, and CTV????????

?? TLDR

• ?? Country-Specific Publisher Trust Indexes Now Available Find out which web, #mobile, and CTV apps rank in #programmatic advertising quality. Start here.
• ?? Top Mobile Publishers Highlighted Check out the best apps in the 'Video Gaming' and 'Sports' categories for the US and UK.
• ? January 2025 Delisted Reports. 24K apps were removed from the Apple App Store, and many more were delisted from the Google Play Store. See more here.
• ??? Manual Reviews for Trust & Safety. Explore reviews of child-directed apps by Pixalate 's Trust & Safety Advisory Board. The full catalog of reviews is here.

Publisher Trust Indexes

The January 2025 Publisher Trust Indexes have arrived. These reports identify the top-ranked web, mobile, and CTV apps for #programmatic advertising quality. They're based on 30B+ global open programmatic impressions across 12.6M+ domains and apps in January 2025.

?Download the reports here:

• United States
• Canada

• Brazil

• Japan

• United Kingdom
• Netherlands
• Germany
• Spain

In addition to the country-specific PTI reports, we identified the top mobile publishers across the 'Video Gaming' and 'Sports' categories.

You can download those here:

• Top 'Video Gaming' Apps:?United States,?United Kingdom.
• Top 'Sports' Apps:?United States,?United Kingdom.

Delisted Mobile Apps

Apple App Store delistings dropped 93% month over month, while Google Play Store delistings increased by 22%. We also released the January 2025 Delisted Mobile Apps Reports, highlighting apps no longer available for download on the Apple App Store and 谷歌 Play Store.

In January 2025, approximately 24k apps were delisted from the 苹果 App Store, a sharp decline from 337k in December 2024. Meanwhile, 82k apps were removed from the Google Play Store, up from 64k the previous month.

For more details, download the full January 2025 reports:

Apple App Store ? ?Google Play Store?

CTV and Mobile App Manual Reviews

Pixalate's?Trust & Safety Advisory Board regularly publishes manual reviews where they assess an app’s child-directedness:

• 'Fill Wooden Block 8x8' and 'Fill Wooden Block Puzzle 8x8'
• ‘Logic Art - Simple Puzzle Game' and 'Logic Art-Nonogram Puzzle Game'

You can search Pixalate's entire catalog of reviews on our CTV and Mobile App Review Page.

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Pixalate contributors: Jalal Nasir, Patrick McClure, Alex Braelow, Nina Talcott, Amit Shetty, Crystal P.