Publisher Strategies for Social Media
State of Digital Publishing
A new publication and community for digital media and publishing professionals, in new media and technology.
NOTE FROM THE EDITOR
By?Andrew Kemp, Managing Editor at SODP
We’re a few days away from my first dedicated hosting gig for an?SODP Office Hours event?and I’m getting excited.
The session will cover TikTok publisher strategies, both on the content side of the business as well as how publishers can make money. It’s an incredibly interesting subject, especially given the growing numbers of?news publishers flocking to the space.
Joining me will be?Corinne Podger, Director & Principal at The Digital Skills Agency, a mobile journalism expert who has been?advocating the benefits of TikTok?for some years now.
Publishers are finally beginning to take TikTok seriously, thanks to the fact that the social media network reaches?40% of 18–24s across all markets?(PDF download). Indeed,?67% of US teens aged 13-17 use TikTok.
While I can’t say I was an avid TikTok user (showing my age here) before delving into the subject, I have to admit I have been somewhat impressed by it. One aspect that most impresses me is the algorithm’s almost ruthless approach to content recommendations.
Posts are not promoted based on what content creators have made, but on the content’s popularity and as well as how much time each individual user spends with a content category. Now, don’t get me wrong, this definitely has?downsides such as rabbit holes. But for somebody like myself, who thoroughly enjoys pruning the YouTube algorithm to fit their needs, this is less of a concern.
Join Andrew Kemp , Managing Editor of State of Digital Publishing, and Corinne Podger , Director & Principal at The Digital Skills Agency, for an insightful Office Hours on TikTok publisher strategies. Whether you’re an established publisher or just starting out on the platform, this session will provide valuable tips and best practices for creating engaging content and maximizing monetization opportunities on TikTok. From understanding the algorithm to building a loyal audience, you’ll learn about what it takes to succeed on this rapidly growing social media platform.
There is no registration fee. This is a community session hosted by SODP.
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LinkedIn has long ceased to be a platform dedicated to employees and job seekers. Years ago, it used to be a niche channel. Today, it is one of the biggest and most important social media platforms with huge potential for publishing. The benefits of using a LinkedIn account properly can be broad: from the growth of content visibility and recognition, through rising a publishers’ credibility and popularity, ending in getting valuable business connections.
It certainly works in favour of LinkedIn that it remains a website for professionals, specialists, and people thinking seriously about their careers. Simply speaking – you don’t find here hate speech, or fake profiles, instead of people really interested in their development and career.
As with all things technology, social media innovates and evolves at a dizzying pace.?
Driven by prosumerism, the changes to social media platforms are often defined by the users themselves- as the demographics change, so too does the user behavior and, with it, the platforms themselves.
From the birth of Facebook in 2004 to the more recent introduction of video content creation apps such as YouTube, TikTok, and Instagram, sometimes it can feel like our lives revolve around this social world.?
However, data analysis shows that every generation, from baby boomers to millennial parents to the digital natives of the younger generation, interacts with social media differently.
Learn a?technical and content SEO strategy?that helps digital publishers increase their organic traffic by?100-500%.?Enroll in the Publisher SEO course.
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