Publisher Insider #96: Overlapping Google Updates Complicate Tracking
One week has passed since the rollout of the Google core update, resulting in significant search ranking volatility. With three more weeks ahead, anticipate further fluctuations in rankings. Have you noticed any shifts on your website?
The overlapping of updates is complicating tracking efforts?
It's rather amusing how in both 2021 and 2022, Google Search Liaison Danny Sullivan mentioned their attempts to avoid overlapping updates. Yet, here we are with a core update, a spam update, manual actions, and Core Web Vitals all occurring simultaneously. This makes it? hard to keep track of what is impacting what.?
Your best bet would be to enhance your site's content quality and user experience while waiting for the rollout to be complete.
Read more about what has happened in the first week of the Google Core Update.
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INP (Input Timing) has replaced First Input Delay as a Core Web Vital. Now, you can utilize the Search Console report to assess INP performance and optimize websites accordingly.
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Before hitting the publish button, it's essential to go through this checklist to eliminate mistakes and maintain the trust of your readers.