Publisher Insider #55: Google Unveils New Subscription Tool
Give me forms to fill - said no one. Ever. Put yourself in the shoes of your subscribers, would you want to fill up multiple forms and create a password you’ll mostly forget in an hour? It’s such a poor user experience. In 2018, Google came up with ‘Subscribe with Google’, eliminating the tedious process and signing up in just 2 taps. Cut to 2023, Google has new a subscription tool for publishers.?
Google’s New Reader Revenue Manager?
Amidst the AI buzz, Google is trying to make publishers' lives easier by seamlessly adding a paywall to their content and charging access. Introducing Google's Reader Revenue Manager - a tool designed to streamline the paywall process for publishers. Allowing publishers to charge their subscribers to access their content seamlessly. This new revenue model has been tailored specifically for small publishers and creators, as Google aims to simplify their lives.
Publishers who adopt Reader Revenue Manager could have their content promoted on Google platforms such as Google News, Discover, and others -?
To help publishers measure the impact of their content, Google has introduced the Subscribed Content report in its search console, allowing publishers to track traffic and revenue generated from Google search. You can read more about the?Reader Revenue Model?here.?
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