Publisher Insider #53: Video Trends Every Publisher Should Know
50% of U.S. internet users consume online videos daily. The past few years have seen a boom in video content and 2023 is no different. Publishers are strategizing for amplifying video content, and are on a hunt for the right video partner. But what should your video strategy for 2023 look like? But what will video in 2023 look like? Which direction should publishers focus on to make it easier for readers to consume video and monetize while at it??
5 Video Trends for Publishers
While videos are performing well overall, here are the types of videos that perform the best-
The folks at Editor and Publisher have gathered information from 250 premium content providers and 2,000-plus publishing partners and came up with 5 trends for publishers to focus on.?
The first area to focus on is improving viewability. Focus on mobile traffic by optimizing the mobile player and introducing a new video player for AMP.?Publishers have seen less than 2% close-out rates and a 20% increase in mobile revenue by doing this.
Another trend they talk about is embracing affiliate marketing and adding shoppable products based on what is viewed in the video. With this, every purchase made directly from the publisher's website will increase affiliate revenue. The reader gets to buy what they watched leading to a good user experience and both the publisher and the affiliate are happy. Win-Win.?
Read more about the other?video trends and what is in store for 2023?in this article.
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