Publisher Insider #112: Can Search GPT Disrupt Google Search?
OpenAI's new search engine, Search GPT, has all the eyeballs at the moment and seems to be a contender against the Goliath, Google. According to Search Engine Journal, there are six crucial points to consider-
6 Reasons Why Open Ai Is Going In This Direction?
Despite ChatGPT's rising popularity, it isn't widely seen as a search engine. To address this, OpenAI is positioning Search GPT as a direct alternative to Google in an effort to capture a larger share of the search market.
OpenAI has a strategic advantage over Google as it does not depend on ad revenue, allowing it to offer a cleaner, ad-free user experience.
Number 2, OpenAI crawls the web for training data and already has enough meat for starting a search engine. Though there will be a lot of users trying it out, the trick here is to retain them.?
Thirdly, publishers are fatigued by Google's constant algorithm updates, site reputation penalties, and AI overviews. The launch of Search GPT follows a series of licensing deals with major publishers such as Reuters, Time magazine, Vox Media, Financial Times, and many others.
Check out the other 3 points in this article. Do you think Search GPT can disrupt Google Search??
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