Publisher insider #107: Google Gemini, cross-post stories on WhatsApp, Helpful Content and more
Google has always emphasized on producing helpful content for the readers to rank better on SERP. In the March 2024 core update Google added new helpfulness signals. Despite that, a lot of websites struggle to rank higher.?
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How To Make Your Content Work
According to Google, helpful content demonstrates E-E-A-T, is laser focused on a specific audience, human centric and gives answers to what the user is searching effectively.?
Think you have what it takes and still not ranking? Here are a few reasons why your content might be falling short.?
Google already has numerous pages on the same topic with similar or better content. Start crafting unique content or write showcasing a different perspective. Another reason is that you have a lot of fluff in the introduction. People want answers on the go, so keep it concise and to the point.
Even if your content is useful, the format might not meet user needs. For example, if people are searching for how to reboot a laptop, a video might be more helpful than plain text. Additionally, your competitors might have better content. Carefully review the top-ranking content for your target keywords and compare it with your own.
Read about how you can create content that Google wants to rank, tips for writing helpful content and a checklist that you need to follow in this article.?
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