Publicity Tip : Tie in with the News
Sue Papadoulis
Generating High Value Media Exposure Every Month | Strategic Communications Expert | Results, Values & Purpose driven | MD at Profile Media & Founder of The Good News Movement.
One of the quickest ways to get publicity is to tie in with an existing news story but you must take immediate action otherwise another expert will be interviewed. For example, if you’re an accountant you could tie in with a news story about potential GST increases and whether you think it is a good idea or not and why.
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