Publicity Tip : Keep emails to journalists short

Publicity Tip : Keep emails to journalists short

Sue Papadoulis Sue Papadoulis

Sue Papadoulis

Generating High Value Media Exposure Every Month | Strategic Communications Expert | Results, Values & Purpose driven | MD at Profile Media & Founder of The Good News Movement.

发布日期: 2018年6月21日
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As a Chief of Staff of Seven’s Sunrise program said “We don’t have a lot of time to read lengthy emails so they need to be short and to the point. If I don’t understand the pitch/story in the first read I never will.”

Try to keep the length of your email to about three or four sentences and copy and paste the media release into the body of the email. Also add the media release as an attachment. Journalists like to be able to skim read quickly without having to click on anything.

If they go ahead with your story the attachment will make it easy to print the media release for future reference. Remember they are short on time. Make it easy for them.


#ProfileMedia #PR #PublicityforProfit #PRtip #NewsStory #PublicityTips#PRAgency

Wendy Parker

Public Relations, Thought Leadership, LinkedIn Training??Legal, Financial Services, Management Consulting, Health, Technology, EMBA/MBA programs??Helping organisations, CEOs, executives & business owners get noticed.

5 年

I like the bit about copying and pasting media release into the body of email. Certainly makes life easier for journos. Nice one!

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