Publications with a Purpose

At eduKUDU, we know that the best marketing strategy is a 360-degree one. In education terms, that means reaching potential students through multiple channels, multiple media, and multiple approaches appealing to specific subgroups within your target audience. It’s an approach that’s dynamic and responsive, not static.

Traditionally, brochures are static. The old-school paper and PDF prospectus is firmly two-dimensional and impersonal: printed (often at some expense) for students to leaf through and find the information they want. But the digital brochures from our proprietary platform, theRACK, couldn’t be more different. Let’s have a look at the key points.

Tailored and interactive

When you subscribe to theRACK, our expert team of digital designers will build a library of branded templates, just for you. You can then populate these with the content you choose: text, images, video, links, infographics, snapshots – whatever you like! The outcome is a compelling, dynamic digital brochure that can boost your conversion rate, inspiring your visitors to reach out and take it further.

There’s no limit to the number of brochures you can create. So if you want to speak to students in a specific region or interest group, spotlight a particular department or discipline, or translate your content into different languages, you can build a whole library of targeted collateral. If you need further design support from our team, you can purchase one-hour credits – meaning you won’t have to pay for time you don’t use.

But that’s not all. Our digital brochures can be modified at any time, in real time. So if you want to update or add information, you can do it right away and see the changes applied across your whole content library.

Responsive and trackable

If you’re familiar with the older generation of university websites, you know that the multimedia approach can create its own issues. Far from being exciting, the visitor experience can end up bogged down by buffering videos, slow-to-load images, and links that lead nowhere. Or maybe the website works brilliantly on your desktop, but shows up on your mobile device as a mess of tiny text and out-of-whack images. It’s frustrating, and it certainly doesn’t inspire confidence in the institution.

That’s why all our digital brochures are mobile-optimised, fast, and suitable for viewing on any device or screen size. No half-loaded text, no pixelated pictures. Our brilliant designers take care of all this right from the start so you can get on with creating your content.

Want to know how your brochures are working for you? theRACK’s analytics suite has you covered. With a comprehensive set of metrics, you’ll easily be able to measure each publication against your KPIs, refining your marketing strategy and content on the basis of real, useful student data.

Accessible by default

One of the biggest challenges when designing marketing collateral is making sure it’s compliant with all the relevant accessibility legislation.?

This isn’t just a matter of ticking legal boxes. It’s also about making sure that everyone, without exception, can read and engage with your content. It’s about inclusivity – and a 360-degree approach is by definition inclusive.

With theRACK, compliance is quite literally built in. All our templates are fully compliant with WCAG 2.1, with a minimum success rating of AA – and they can be powered up to AA+/AAA. When it comes to accessibility, you’ll never have to worry about leaving anyone out.

Digital brochures: your best ally

However ambitious your strategy, our digital brochures are up to the challenge! Flexible, accessible and intuitive, they’re the perfect tool for global, 360-degree educational marketing. It’s no wonder that more and more institutions all over the world are signing up to theRACK.

Our existing clients include Boise State University, Texas A&M University and Murdoch University. If you want to join them, or you have any questions about how we can help you, just get in touch or find us at a conference.