Public Speaking As A Marketing Tool - Your Most Powerful Marketing Tool Yet

In today's business marketing, most business owners get stuck in content creation for social media and overlook the vast possibilities that social media provides - namely, how to use public speaking as a marketing tool. Many business owners tend to overlook public speaking as a marketing tool for increasing recognition and revenue when it comes to expanding a business's reach. Yet, public speaking offers rich possibilities to grow your revenue.

If you have an expertise in any market and you are ready to use speaking as your greatest marketing asset, to help you reach multi six-figures or seven-figures in your business or profession, then you will want to read on.?

Speaking, done well, can dramatically increase your revenue, especially when you discover the tools to rock your stage (or the front of the room) as a leader in your field every time you speak.

Public Speaking As Part Of Your Marketing Strategy

In today's competitive market, standing out is key - and you need to make sure that your message is heard loud and clear. Public speaking is perhaps the most powerful marketing tool to stand out in a saturated market and be heard.

"If you haven't yet added speaking to your business or marketing strategy, it's important to know that without it, your marketing plan is not as powerful as it could be."

- Carissa Karner

Before delving deeper into the strategy, it's important to note that many business owners have attempted to incorporate public speaking as part of their business strategy without success.?

Of course, some may argue that speaking isn't for everyone - however, if you look at the leaders in any industry, such as Gary Vee, Brene Brown, Simon Sinek, and Alan Weiss, to name a few, you will notice every industry leader has used public speaking as part of their marketing strategy to reach the pinnacle of success and to advance their reach in their business.

Here are 3 reasons why some business owners don't get the results they want from public speaking:

1. They Don't Have A Clear Strategy.

Using speaking as a marketing tool is more than simply going anywhere that will book you to speak about any topic that the organization wants. If you’ve been doing this, it’s like you’ve shooting in the dark and wasting all your precious resources.?

If you've been struggling to define a clear strategy, I'd like to invite you to a complimentary meeting to talk about your goals.

Instead, let speaking be the vehicle that drives you to success by creating a clear road map that includes:

- Your message — what you are known for.?

- Your audience — who you will speak to.?

- And your goals — so that you choose to spend your energy and time on the speaking engagements that take you toward your goals instead of away from them.?

If you don't have a clear strategy you will be wasting your time and energy instead of strategically growing your business and your revenue.

"Speaking is one of the most powerful paths to grow your business when it's done right." - Carissa Karner

2. They don't develop better speaking skills.

There's an art to compelling speaking that leaves your audience on the edge of their seat, waiting to hear more about what you have to say. Being passionate and even having an expertise about a subject is not enough. You need the skills to make an impact with your words.?

When was the last time you listened to a boring speaker who droned on? Did you take anything away from that talk? Did you want to learn more from that person?

This is why you need exceptional skills so that you stand out as an exceptional speaker. When you level up your skills and deliver a clear message that delights and entertains, your audience will remember you and your message.?

When you work with a speaking coach to learn world class skills, speaking will help you secure more clients and more revenue, because you know how to make the most of every speaking opportunity and turn your audience into raving fans who want to take your products and services home with them.?

Are you a pro but feel like you have a few skills you want to improve? As a World Class Public Speaking Coach - I have the right techniques to get you on any stage.

3. They Don't Know How To Book Speaking Engagements To Have Consistent And Predictable Results.

Even with world class speaking skills and a strong expertise, if you are not getting in front of audience’s no one will see you. You don’t want to be the best kept secret!

There are strategies to know who to reach out to, and how to present yourself when it comes to booking speaking engagements and asking for your speaker fee. If you don’t have these tools as part of your marketing strategy, you may have an incredible speech that just withers away, like the guy who has an armani suit in his closet but no parties to attend!

You will need to learn how to book the right speaking engagements so you are not wasting your time speaking anywhere, but instead strategically finding and booking the right engagements to help you increase your reach and revenue in your business.?

"Building an effective speaking strategy starts with understanding these three key points."

- Carissa Karner

The Essence Of Becoming A Speaker in Demand for your Business

The essence of becoming a speaker-in-demand lies in having a clear strategy for your speaking, the skills to deliver exceptional talks, and the know-how to get booked and get paid.?

When you add public speaking to your marketing strategy, you won't have to chase after your audience. You won’t have to come up with a newer and better marketing plan — you will be organically sought out.

Consider how this approach will help you get consistent and predictable results and get you to your revenue goals. You will no longer have to fight for attention to get in front of your ideal audiences, they will be there waiting for you.?

"If you have a marketing strategy that measures every aspect of your business - why wouldn't you have a strategy for speaking?"

- Carissa Karner

Are you ready to make a difference? Schedule an appointment now!