Public Relations Great Examples Of Social Impact Activities

Original Article by PR on the GO

PR Coverage Through Authentic Goodwill

TONYA MCKENZIE, FOUNDER, PR CONSULTANT & TRAINER AT?SAND & SHORES

"The organizations that get the best, most consistent PR coverage have an element of “goodwill” embedded in their brand. This means that they regularly look to make a social impact in a way that is authentic to them, the company, or their leadership. They are as committed to leaving the world better than they got it as they are committed to excellent customer service. This builds a deep connection with their clientele. Customers become even more committed to the brand.h

Recent social impacts include Proctor and Gamble providing clean water for disaster areas. Nike has its Community Impact Fund which is employee-led and creates active communities making it easy for sports and play to be accessed. Sketchers has their Annual Friendship Walk to build community, facilitate new relationships and raise money for the school districts. It grows every year. Visually, you can see the impact.

Being consistent about your brand and the social impact that you are committed to builds trust with the community and the media. It makes for a mutually beneficial relationship when your brand shows up in a dynamic way and outlets can count on your story to share with an audience that they know is happy to be along for the ride. They also know to come to you for that particular subject matter in the case that something comes up. Brands find themselves as the expert to be called on. It’s a win."

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