Public Relations & Generative AI: A New Era + Trends, Insights and Partner News
This August 2024 edition of Worldcom Highlights helps you take a deeper look at the changes being driven by the growth of generative AI. There are also insights about the value of Peer Review, Worldcom Partner events, and perspective on PR and B2B Marketing.
The Worldcom Partners have been very active this month with news ranging from CEO of the year to awards to website launches. Don't miss any of it in this edition of Worldcom Highlights.
Public Relations and Generative AI: A New Era
Like other industries, the landscape of marketing and public relations is undergoing a seismic shift. This transformative technology, which enables machines to create content that is often indistinguishable from that produced by humans, is reshaping the way organizations manage their reputations, communicate with stakeholders, and engage with the public.
We have perspectives from Partners across the globe that look at the Impact of AI, how it can be used in Public Relations and insights on ChatGPT.
Worldcom Partner & ICCO Panels from PR in Cannes
Insights from our partners, HBI Communication , IW Group Inc. , PRAM Consulting , Kaizo PR , Radius
In June, several Worldcom Public Relations Group (WCPRG) partners participated in a series of panels with International Communications Consultancy Organisation (ICCO) at the Cannes Lions Festival. The partners participated in two panels:
The videos of each panel and a Partner video overview of the event are available to view.
The Importance of Peer Reviews in a PR Association
Insights from Tell-Em PR , our partner in Nairobi, Kenya and The Pollack Group , our partner in Los Angeles, California
When you approach a PR partnership to engage with one of its members, how do you know what level of expertise, quality and delivery you are going to get? There are many ways to assess a partner in the group, but a key indicator of performance is the peer review.
Keeping Pace with Employee Engagement, CSR and DEI Trends
Insights from our partner, LF Channel in Barcelona, Spain
Fostering a culture that values Diversity, Equity, and Inclusion (DEI), Corporate Social Responsibility (CSR), and Employee Engagement is more critical than ever. LF Channel, has created an ongoing conversation in their LinkedIn newsletter called LF Cares.
Worldcom Celebrates International Youth Day
Insights from our partner, Probako Communications in Budapest, Hungary
At Worldcom, we celebrate the young PR professionals who bring fresh perspectives, tech-savvy skills, and a natural affinity for digital landscapes, making them indispensable in an ever-evolving industry.
Integrating Customer Success Stories into B2B Marketing
Insights from our partners, HBI Communication Helga Bailey GmbH in Munich, Germany
In the every-changing and competitive B2B marketing landscape, customer success stories are essential for establishing trust, persuading potential clients, and enhancing your company’s reputation.
Perspectives on Public Relations from Worldcom Partners
Insights from our partner, The Pollack Group in Los Angeles, California
This engaging series of videos from partners at the Worldcom Public Relations Group AGM in Japan. These interviews provides valuable insights into the public relations and media landscape, featuring various Worldcom Partners including Coyne , Coxit Public Relations , Off Madison Avenue , PRAM Consulting , Probako Communications , and RLF Communications . These topics cover many subjects that are currently shaping the industry, such as innovation strategy, the role of artificial intelligence (AI), and the evolving nature of influencers and storytelling.
Strategies and Content for Cyber & Risk Management Technology Marketing
Insights from our partners, Corporate Ink in Boston, Massachusetts
In today’s digital world, cybersecurity is no longer just a line item fighting for budget money. It has become a fundamental pillar of risk management and IT infrastructure. As the frequency and sophistication of cyberattacks continue to increase, companies of all sizes are rethinking their approach to protecting sensitive data.
This shift in perspective is driving businesses to allocate more resources toward cybersecurity, significantly increasing their risk management budgets. Get insights that include content marketing strategies and tips for breaking through and reaching your buyers.
A new global study has highlighted that the world’s biggest pharmaceutical companies continue underutilizing an opportunity to promote and protect their brands through effective use of localized content and digital media in all the countries they are active in.
The report has been compiled by the Worldcom Public Relations Group, the leading global partnership of independent public relations firms. The Digital Health Monitor, which Worldcom has produced since 2018, shows that leading pharmaceutical companies are not leveraging localized content and are not getting the most out of the digital channels.
If you believe what we believe, then our partners will want to talk to you.
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2 个月Such a wide range of insights on how AI is impacting PR and other industries. Good stuff!