Public Mobile (Telus): Ontario & BC Activations

The Ask

Public Mobile, a self-serve, prepaid, low-cost mobile brand under Telus, aimed to increase its recognition and visibility among the Ontario & BC communities. They sought to establish a stronger presence in the market by targeting both newcomers and locals. Public Mobile’s goal was to engage in one-on-one interactions with customers, especially in diverse communities, to enhance brand recognition and achieve their sales targets.

Brand: Public Mobile (Telus)

Staffing Overview

• Brand Ambassadors:Engaging in one-on-one interactions with customersPromoting Public Mobile’s prepaid mobile servicesCommunicating in customers’ preferred languages
• Activation Manager:Planning and executing on-ground marketing campaignsSelecting strategic locations, including colleges, supermarkets, flea markets, and public eventsOverseeing the deployment of personnel
• Multilingual Personnel:Effectively communicating with customers in their own languagesProviding information about Public Mobile’s services and offersAddressing customer inquiries and concerns
• Customer Service Agents:Offering friendly and impeccable serviceAssisting customers with product inquiries, sign-ups, and activationsEnsuring a positive and seamless customer experience

Results

Brand Guruz’s on-ground sales & marketing execution was instrumental in elevating Public Mobile’s brand recognition and achieving their sales targets. By targeting newcomers and locals through campaigns at colleges, supermarkets, flea markets, and large-scale community events, our team engaged with customers on a personal level. The multilingual approach and one-on-one interactions created a strong connection with customers, fostering brand loyalty and trust. As a result, Public Mobile not only met but exceeded its sales objectives, garnering brilliant results and solidifying its position as a leading prepaid mobile provider in the market.