Pubcon 2024 - Roundup

Pubcon held on March 4th - 6th 2024, was a buzz. Held in Las Vegas, this year we had some great speakers and insights.?

LinkBuildingHQ was one of the many esteemed sponsors of the event. The first day started abuzz and it was all dandy. With people networking, finding out what to expect in the event, and just socializing in general, the event was ready to take off.?

That is until March 5th happened! Well, it's not as dramatic as you would think. However, that day, Google rolled out a Major Core Algorithm and Spam Update.?

Now, this caused key opinion leaders to even change their slides and presentations pretty much in the entirety.?

Fun Fact: People think that updates are inevitable during Global Conferences. This time, industry experts were spread all around the world and Google went… BAM! (JK tho).?

One highlight from Pubcon 2024 was this:

What is Google trying to tell us this time??

Keep an eye out for the Google Updates Newsletter on LinkedIn to get plenty of information.

Here are some of the other speakers and what they talked about.?

Kiraz Baysal of Microsoft Clarity talked about the world of behavioral Analytics and how to use and apply it effectively to your business for higher conversions.?

Kevin Lee talked about thinking like a Google engineer and an AI engineer. AI vs Human Generated Content and where would you deploy AI-lead search as Google.

Ryan Jones emphasized that the Data matters a lot for the forward approach.?

Peter Leshaw shared his valuable insights on AI-driven marketing workflows.?

Kevin Doory makes a valid point. You need to keep humans in the loop as AI is not a replacement for Human Creative, but a tool. Besides, everyone can access generative AI, but peeps are precious!?

Jennifer Slegg highlighted how the latest updates and developments will contribute to eradicating parasite SEO.

Eric Enge gave tips on harnessing the power of AI to save time.?

Brooke Osmundson talked about automating data flows for continuous integration in Google Ads.

"AI is a tool, not the solution". – Bruce Clay?

Dixon Jones shedding light on AI usage to drive SEO Success!

Barry Adams of Polemic Digital unfolding the concept of Google Crawling.

Exclusive from LinkBuilding HQ

Some exclusive insights and answers to recurring questions are on our X (Twitter).

What are the three top picks of Matt Craine when it comes to Local Content?

Matt Craine also answered about the limitation factor associated with Dedicated Pages, and what to prefer when it comes to Blog Posts vs Dedicated Pages.

Exclusively for local businesses, Matt Craine told us about the one type of Local Content that works best for conversions.?

Navah Hopkins told us more about socials and where they stand in Search.

Chris Boggs helped us understand how we can use AI to optimize workflows.?

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Navah Hopkins gave exclusive suggestions for targeting, performance max, or AI integration.

We took the opportunity to ask Chris Boggs about his sources of information.

Bruce Clay guided us about where in SEO should you use AI.?

With the fresh update, HCU became a part of the Core Algorithm. But does that mean every running update will be too? We asked Bruce Clay and he answered.

Chris Boggs also helped us understand how to get people pumped for ChatGPT on tedious tasks.?

Overall, Pubcon 2024 in Vegas was insightful, enjoyable, and slightly dramatic!

But what is an event without some drama!?

Let's see what the future of SEO holds for all of us.

Until then fellow SEOs.