Psychology Of Why Customers Buy
Akhil Singh
Data Annotation Evangelist | GenAI | Computer Vision | Medical Imaging | Diagnostic Imaging | Guiding Clients to Uncover the Value in Their Data
What motivates people to buy?
Gary Halbert; a famous copywriter was running a direct marketing course and asked his students the following question,
“If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantages would you most like to have on your side to help you win?”
The students gave a range of answers…
Some said they wanted better quality meat.Others wanted sesame seed buns.Some said they wanted the best location while others wanted the lowest prices.
After the students had listed their advantages, Halbert said he would happily give them all those advantages if he could have just one. And with that one advantage, he would wipe the floor with them.
What advantage did he want?
A starving crowd.
You could have the best product in the world, but if there is no demand for it, then there’s no point. your business will fail.
People buy because of two reasons;
- to seek pleasure, and/or
- to get rid of pain
The purpose of your product & service is to deliver a desired result for your customer.Your product is a solution to a problem that the customer is trying to solve.They don’t want your product. they just want what your product can do for them.
Your product is merely a tool for the customer to reach their goal — it is a vehicle for them to reach their destination.