The Psychology of Color in Business
Brian Wallace
![Brian Wallace]()
Brian Wallace
Founder, NowSourcing - Infographic Expert | Google Board Member | International Keynote Speaker | Featured: NYT, Forbes, Mashable | Innovate Summit Creator | Advisory: #SXSW, Lexmark
Happy new year, dear readers! When it comes to understanding color psychology, you'll notice a number of patterns that stand out when it comes to picking the colors of the world's largest brands as well as unicorn startup companies.
What's your favorite color and what does it mean to you? Understand more about the psychology of color in business in the infographic below.
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Sales Funnel & Video Content Strategist | Boosting profits for health, wellness & fitness brands on Amazon and Shopify using dynamic video and sales funnels.
1 个月Color does matter. It's subtle, but using the right colors, especially for buttons in sales funnels can be crucial. The biggest thing I've learned about this: your buttons must be a color that isn't used anywhere else on your site. I've heard people say that buttons can never be red, yet I've run A/B tests to certain market/products where the red button far outperformed any others. Thanks for reminding us all to be aware of this.
Business Strategy, Branding & Goals to Stay Top of Mind. For Businesses & Individuals Committed to Success, Improving Productivity, Profitability, and Making a Measurable Impact ● Israel Networking Hub ● Podcast ● Author
1 个月Great post! Enjoyed reading & learning from it.
Serial Entrepreneur | Play Therapy Specialist | Business Growth Enthusiast | Creative Strategist | Empowering Teams & Transforming Visions Into Reality | Father | Startup Wizard | Musician
1 个月Cool!
CEO @ UVISION | Co-Founder @ Gendesk
1 个月Colors carry power in branding. Love it!
Very interesting topic this week -- I'm not a visual expert, but I'm always thinking about the impact of color. Thank you Brian Wallace!