Psychology of Color In Branding.
Stephen (Steve) Utley Branding, creative services, marketing strategies
With a passion for leading and managing branding, marketing and communications campaigns, I possess an innate ability at refining a brand’s look and messaging that resonates and drives financial results.
There’s no clear-cut set of guidelines for choosing a brand's colors, but the context you're working within is an absolutely essential consideration. It's the feeling, mood, and image that your brand creates that play a role in persuasion. Be sure to recognize that colors only come into play when they can be used to match a brand's desired personality, i.e., the use of white to communicate Apple's love of clean, simple design. Without this context, choosing one color over another doesn't make much sense, and there is very little evidence to support that 'orange' will universally make people purchase a product more often than 'silver'.
READ MORE – Link to the full article: Psychology of Color In Branding
Visit S-Squared Creative: https://www.ssquaredcreative.com Give us a shout: Scott Farace, Head of Strategies: [email protected]. ?+1 (972) 533-5655
About S-Squared Creative: S-Squared Creative is a Dallas-based branding and creative solutions firm, using its nearly 30-years of experience to create ideas to generate revenue for companies and individuals. S-Squared Creative understands the holistic relationships between solid planning, creativity and the appropriate use of media. Our work is award-winning and has delivered many results for our clients. First and foremost, we are seriously dedicated to our craft. We are a creative firm that provides full-service branding capabilities in all forms of digital and printed media. ?
#ssquaredcreative #branding #brandawareness #marketing #advertising #creativity #creativespinning #selling #motivating #motivation #inspired #aspirations #inspiration #vision #innovation #thoughtleader #thoughtleadership