The Psychology Behind Your Favorite Brands And More

Now You KnOW features quick insightful takes on the issues of the day that matter most to you. ? ?

Weekend must read?

Brands function as a shortcut in decision-making, allowing us to make thousands of choices daily without expending much effort on considering and comparing options. But how do companies create and maintain these shortcuts? The answers lie in behavioral science.?

Did you know??

Nvidia, in partnership with telco PT Indosat, announced plans earlier this year to invest $200 million in constructing an AI center and developing necessary human resources in Indonesia.?

Continued investments like these are vital to fostering innovation-based growth in a country that currently lacks an overarching regulatory framework and clear guidelines on the use and mandated training of artificial intelligence (AI) across sectors. The promise by technology giants to invest and upskill Indonesians will need to be backed by these key elements to succeed.??

This week’s briefing?

Healthcare trends in the GCC?

The Gulf Council Cooperation (GCC) healthcare market continues to exhibit robust growth, driven by an increasing population, rising incomes, and a growing emphasis on health and wellness. As we look back on the year, several key trends have emerged that will shape the future of healthcare in the region: investment in capacity development, prioritization of non-communicable diseases, localization of innovation, and adoption of global best practices.?

Banks face ongoing data management challenges?

In the aftermath of the 2008 financial crisis, major banks scrambled to meet stringent data-management requirements, feeling the new burden reporting on how and where data was created and how it was used. Nearly two decades later, challenges persist. There’s no quick fix, but with a solid framework, data management becomes less invasive and reaps more benefits.?

Enhancing consumer good promotion strategies?

As consumer goods companies struggle to maintain volume amid rising prices, promotions can serve as a crucial tool to bridge the value gap, especially since value for shoppers is more important than ever. By integrating human expertise with advanced analytics and AI capabilities, companies can optimize their promotional strategies for immediate sales and profit gains, foster lasting brand loyalty, and bolster their competitive advantage.?

Oliver Wyman in the news?

Bloomberg: How Banks and Private Credit Became the Best of Frenemies?

Insurance Times: Marsh-owned business snaps up ex-WTW leader as new London base established?

Reinsurance News: New pension longevity model launched by Oliver Wyman and Mercer?

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