The psychology behind great job descriptions

''Just a job description'', you might think it's an easy task but it is way more than a list of responsibilities. It’s your company's first impression. It communicates not only what a role entails but also reflects your organization's culture, values, and vision. Crafting an engaging job description requires an understanding of how language and structure influence perceptions and impact decision making.

Why words matter

The language you use in job descriptions can make or break your recruitment efforts. Research has shown that specific words evoke emotions and shape candidates' perceptions. For instance, dynamic verbs like “build” and “create” inspire enthusiasm, while passive phrases such as “responsible for managing” feel dull and uninspiring.

Inclusive language is also critical. A study in the Journal of Personality and Social Psychology found that job postings with masculine-coded words like “competitive” or “dominant” discourage women from applying. By using neutral or inclusive terms like “collaborative” or “team-oriented,” you widen the appeal of your postings.

The power of structure

The way you structure a job description affects readability and engagement. Candidates often globally scan, focusing on the first few lines and the main responsibilities. Starting with a compelling summary that highlights the impact of the role immediately captures attention.

For example, instead of starting with, “We are seeking a Marketing Manager,” try: “Ready to shape the future of digital communication? Join us as a Marketing Manager and make an impact.”

Breaking down responsibilities and qualifications into structured bullet points can help, but don’t let the entire description become a list. Balance structure with flow, making sure the narrative guides candidates through the role’s essence.

Inclusivity as a recruitment advantage

Diversity drives innovation and performance. A McKinsey study shows that diverse teams outperform others by 35%. Yet inclusivity starts with job descriptions. Using gender-neutral language and avoiding industry jargon are small but impactful changes. Instead of alienating candidates with technical buzzwords, focus on clear, relatable language.

Consider growth opportunities as a focal point. Many candidates, especially younger generations, prioritize roles that promise personal and professional development. By emphasizing training programs, mentorship, or clear paths to advancement, you show that your organization invests in its people.

A psychological approach to job descriptions

Understanding candidate behavior is key. Most applicants evaluate job descriptions based on how well the role aligns with their values and aspirations. A few elements to consider:

• Emotional appeal: Use language that inspires excitement about the role and the company.
• Clarity and transparency: Avoid vague terms like "competitive salary" and provide specific details when possible.
• Flexibility and autonomy: Highlight how the role offers independence or flexibility in work schedules.

Transforming job descriptions in practice (examples)

Here’s an example of how subtle changes in language can make a difference:

Before: “Looking for a hard-working software developer to manage tight deadlines and deliver projects in a fast-paced environment.”

After: “Join our team as a software developer where you’ll design innovative solutions, collaborate with diverse experts, and contribute to impactful projects.”

The revised version shifts the focus from demands to opportunities, making the role feel inviting rather than daunting.

Let's improve, together

At GrantFortress, helping organizations master job descriptions is just one of the many ways we empower businesses to level up their recruitment game. Whether it’s creating inclusive language, optimizing structure for readability, or ensuring your postings resonate with top talent, we’ve got you.

But there’s more; much more. From recruitment automation to in-house talent strategies, we bring a comprehensive and personalized approach to modern hiring challenges.

Curious about what else we can do? Contact us at [email protected]