Psycho Bunny and Alexei Popyrin Are Ready to Lead On and Off The Court

What better way to kick off the New Year than with a game changing announcement from Psycho Bunny??

In an exciting first for the brand, they have secured a dynamic multi-year partnership with the up-and-coming tennis sensation Alexei Popyrin. This collaboration promises to deliver custom-designed, on-court apparel that perfectly blends athleticism with style.?

Cheers to the team for serving up this winning combination!

Hello Folks,

Psycho Bunny is making its mark on the world of tennis in a bold new way.?

Less than a year after becoming the official apparel sponsor of Tennis Canada, with high-profile activations at events like the 2024 National Bank Open and Omnium Banque National, the brand is now elevating its game further.?

The partnership with a 23-year-old Australian currently ranked 23rd in the ATP rankings, marks Psycho Bunny's first brand ambassador signing. Popyrin had a breakout year in 2024, winning the Omnium Banque National and making it to the Round of 16 at the U.S. Open.?

With Popyrin, the Canadian brand seems to be growing its presence in the sport and looking to champion tennis in “both an authentic and impactful” way.

Anna Martini, FCPA , CEO of Psycho Bunny said, "Partnering with Alexei was an easy decision for Psycho Bunny. He is driven and passionate about tennis, just as we are passionate about our product. This relationship is a natural complement to our brand's positioning: The Bold Standard. He embodies the Psycho Bunny brand and will be a strong partner as we introduce our brand to new audiences."

As part of the deal, Psycho Bunny is creating a custom performance collection for Popyrin to wear in competition. While this exclusive collection won’t be available to the public, its derivatives will be featured in the brand’s upcoming Bold Moves Collection.?

The brand already offers high-performance gear like polos and tees for golf, with this tennis-focused collection being complimentary.

In addition, Popyrin will be featured in upcoming brand and seasonal product campaigns wearing the company’s high-performance tennis apparel as well as off-court lifestyle pieces.

Popyrin added: "It's impossible to escape Psycho Bunny. Their magnetic logo and energy made it a brand I always kept my eye on. Wearing their high-quality fabrics on court was an eye-opener, but meeting the team really sealed the deal for me. Their passion and commitment to the sport inspired me, and after seeing their tournament takeover in Montreal, I knew I wanted to partner with them. I’m excited and humbled to be Psycho Bunny’s first-ever tennis ambassador, and I can’t wait to get started.”

While tennis is taking center stage, Psycho Bunny is also pushing ahead with its retail expansion.?

The brand celebrated the opening of its 100th store in North America at the end of 2024 and plans to add another 15 to 20 locations across the continent this year. As part of its global strategy, the brand is also eyeing growth in the Middle East and South Africa.

According to Martini, Psycho Bunny’s success in the crowded fashion market is driven by its “distinctive positioning” — a bold, unapologetic identity that’s captured the attention of style-conscious consumers.

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