Pssst... Want to know what other app marketers are talking about?
Hey,
Another month, another privacy update - That’s how it feels being an app marketer in 2024.
In fact, our latest survey report showed that 31% of marketers view targeting with privacy-driven data restrictions as their top challenge for the year. Honestly, who can blame them? SKAN 4 is still being adopted, the Digital Markets Act just launched, and we’re all waiting for Google Sandbox to drop… It’s only February. It’s not all bad though! As the industry adapts to these changes, the road ahead is promising and you can find content all about your favorite privacy topics below.?
Just remember that if you feel like the challenge of measurement is getting tougher - it’s not just you.
Happy reading,
Micky from AppsFlyer
Worth a read
SKAN 4 data learnings and key insights
Dive into five key data learnings from SKAN 4, including how many postbacks are needed to maximize data signals, what to measure and when.
The DMA hub?
Your essential resource for the Digital Markets Act (DMA), providing detailed coverage, updates, and insights on the vital EU regulation.
7 pitfalls to watch out for when measuring your in-app purchases
Break through the challenges in measuring IAP and discover effective ways to address them.
Top updates