PS: Print Still Matters - Is It Time to Elevate Yours?

Wait, has it really been another fortnight since the last issue already? Is time speeding up? Are we getting older? Actually, don’t answer that last one.

You know what they say. Time flies when you’re having fun. And we’re having plenty, with new client websites, branding projects, and our own relaunch ticking away in the background. It’s so close now that we can practically taste it. However, as with all good things? We’ve taken the time to perfect our own refresh, ensuring we get the longevity and results from it we’re seeking.?

In this issue, we look at the new Johnson & Johnson logo, and how rebranding differs for big-name businesses that have come to rely on familiarity.

Over on the Beyond Billables blog, we ponder how out-of-home marketing campaigns can work magic, even for the most buttoned-up of industries - think law, wealth, recruitment, you get it.?

And that’s all from us for this fortnight – we hope you enjoy!?

Johnson & Johnson Rebrands Identity Used Since 1887

In pretty major branding news, global giant Johnson & Johnson has unveiled a new logo and visual identity designed by Wolff Olins, replacing its iconic cursive script with a modernised mark. The rebrand aims to signify the company's exclusive focus on ‘healthcare innovation’ and addressing health challenges.?

This rebranding aligns with a timely trend among big brands, particularly in fashion and automobiles, to simplify identities for better digital performance. However, some question whether abandoning a 138-year-old, universally recognised logo was the only option??

Examples like Coca-Cola and Co-op have shown that it's possible to evolve heritage branding while ushering in a new era. In a competitive market where distinctiveness matters, Johnson & Johnson's move may be seen as discarding a valuable visual asset.

The pharmaceutical segment, Janssen, is renamed as Johnson & Johnson Innovative Medicine, while the medical technology sector becomes Johnson & Johnson MedTech. The consumer side of the business, including brands like BandAid and Listerine, will transition to the name Kenvue.

What do you think of the move? About time, or totally unmeasured?

Blog - How OOH Marketing Can Transform the Law & Financial Services Branding Game

Picture this: You're strolling through the bustling streets of your city, latte in one hand, smartphone in the other. Suddenly, a billboard catches your eye, and it's not just any billboard; it's a captivating display that makes you stop in your tracks. That’s the power of out-of-home (OOH) marketing.

More and more financial services and law firms are ditching the mundane and embracing the OOH marketing revival to boost brand awareness and leads. We’re about to uncover how OOH marketing can be the secret ingredient to boost brand awareness and generate leads for these traditionally "buttoned-up" industries.

Read the blog here.

Is It Time to Elevate Your Print?

Be honest. Are your print materials truly making the impact you desire, or is it time for an update?

Despite the digital age, don't be fooled. Print materials remain a crucial aspect of your brand's identity. They serve as tangible representations of your values, professionalism, and commitment to excellence.

Here's the thing: your current print might be functional, but is it truly reflective of your brand's personality and vision? Does your business card carry the same innovative spirit as your digital presence? Is your brochure design as captivating as your online content?

Questions worth pondering, friends. The world of print design has evolved, offering new possibilities to captivate your audience and leave a lasting impression. It's not just about the ink and paper; it's about the story you tell, the emotions you evoke, and the professionalism you convey.

Personally, we thrive on creating marketing materials that are not just functional, but remarkable.

Are you ready to elevate??

Quote of the Week:

Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth. - Jim Mullen

That’s all!?

We’ll be back next fortnight.?