PR's best practice for long-form video content

Recent research by Billion Dollar Boy (BDB) suggests that popularity for shorter videos may be waning, as demand for long-form has jumped in the last 12 months.

The research found that 49% of UK and US marketers surveyed (5,000) are investing in long-form video content, and indicated that increased advertising spend in long-form content – including blogs, livestreams, podcasts, newsletters and substacks – has pushed 64% to increase production of long-form content, with 72% planning to do so over the next year.

Read the research in full here >

The PRmoment Awards 2025 entries are now open!

The PRmoment Awards, in association with our headline sponsor Opinium , celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector.

The best talent in UK PR come together to celebrate and share their campaigns of the year.

Want to be up against the best of the best?

Check out our categories >

Tips on running a successful agency from PRmoment’s Agency Growth Forum

If you missed our excellent Agency Growth Forum, have no fear! Elizabeth Howlett shared the top learnings from the day, including thoughts from Andy West , Rachael Marshall and Joe Walton in a recent column.

This year’s Forum focused on running a profitable and successful PR firm and honed in on specific areas for immediate and actionable change, such as: what KPIs should be measured, how to take calculated risks and creating a healthy business pipeline.

Read more about it here >

Key questions for internal comms on responsible business – have you asked them yet?

Every October, SEC Newgate UK undertakes a global research report to understand what public expectations of business are. This year, the findings show a stark reality for UK companies and shine a light on what individuals want from the businesses they work for and interact with.

• The UK public demands greater positive impact from companies, but perceives they are underperforming on responsible business metrics (performance gap of 32% for large companies);
• UK investors have an even higher expectation of large companies conducting themselves responsibly than the British public (investors: 81% vs non-investors: 72%);
• Younger generations express a greater desire to see and hear about companies standing up as an active corporate citizen, with Gen Z having the highest expectation of companies to speak out (net importance of 66% to speak out on environmental issues, and 57% on political issues).

Read Tom Nutt , practice head, the lab at SEC Newgate's thoughts on the research >

41% of UK PR firms do not have a broadcast strategy, according to research

Following the release of Broadcast Revolution ’s third Broadcast Trends Report, with insights from the PR industry, broadcast journalists as well as the UK consumer audience, an expert panel gathered to analyse and assess the results.

One stat from the research that surprised all the panel was that 41% of PRs said they don’t have a broadcast strategy. Bulsara described broadcast coverage as “a pinnacle” for the clients she works with. Feldman added that “hearts and minds” can truly be delivered by broadcast. Usherwood said great storytelling would always make broadcast shine through.

Read more stats and thoughts on the findings >

Upcoming Events

• Webinar: The intersection of PR & SEO

Digital PR (and its implications on SEO) has become an important element of public relations. At this webinar you'll leant more about the latest Google updates that impact the importance of content and links on search rankings. You'll also hear a bunch of latest case studies, showcasing best practice.

Join us on 27th November, 4pm

Register here >

• NEW MASTERCLASS: The Intersection of Data, Planning and Measurement

PR no longer needs to see itself as being data deficient. Hear from experts on the latest techniques, tools and case studies about the use of data in modern communications.

Do you understand how to robustly measure the impact of your PR and social media activity? Do you know how to integrate your agency into your evaluation processes? And how much should PR evaluation cost?

6th February 2025, 8.30am (Tickets available in person in central London or virtually)

Learn more about our themes here >

• NEW WEBINAR: LinkedIn as a B2B marketing channel

LinkedIn has become a key channel for B2B marketers, but few people are using it as effectively as they could. This seminar will show you the techniques, content platforms and strategies to improve your LinkedIn performance.

23rd Jan 2025, 4pm

Learn more about our speakers here >