Proximity Collective: A Vision Becoming Reality

A Long Time In The Works

For as long as I can remember, my work has been about connection, community, and culture—long before any election cycles or pivotal events like the murder of George Floyd forced these conversations to the forefront. I’ve always believed that people shouldn’t have to sacrifice their culture to be in spaces where they can collaborate and grow. That belief is what sparked my decision to own a building—not just to have ownership, but to have control over creating a space where Black and Brown entrepreneurs, creatives, small business owners, and community member, could thrive without compromise.

When I first thought about buying a building, it was about opportunity. I saw a chance to own a space, make the decisions, and create something meaningful. Over time, that vision expanded. I wanted to build something where business owners could collaborate, grow, and succeed—because the more they succeed, the more successful this entire community becomes.

It took time. It took learning. But we did it. And over a year ago, before I told anyone, before I even brought it to my team, I had already written a business plan for something called Proximity Collective. That plan was originally for another part of the building, but the vision never changed. And now, it’s happening.

Wins & Progress: The Momentum is Building

This process hasn’t been fast, but it’s moving. I wanted to start in February and be fully operational by June—which is a very short timeline, I know. That means we've had to move quickly, and I’m incredibly grateful for the people who have stepped up to help, introduce me to the right people, and invest their time, energy, and brainpower into making this happen.

Some major wins so far:

? First Events Hosted: We’ve already hosted two groups in the space. One was a Future Ink event, and the other was an informal tour that turned into a mock pitch presentation—leading to new connections and even more introductions.

? Conversations with Experts: I’ve spoken with industry veterans in co-working and franchising, not because I needed their approval, but because their insights helped shape the vision even further.

? Early Interest from Tenants: Without a single ad, people are already asking about renting space because they believe in what we’re building. That says a lot.

? Furniture Partnerships in the Works: Two different business owners have stepped up to help furnish the space, and we’re working on finalizing another. Within the next two weeks, I’m hoping we’ll have more of what we need to create a comfortable and functional workspace.

? Overall Building Renovations Beginning Soon: We’re starting renovations on the hallways, bathrooms, and key amenities, making the space even more accessible and flexible for current and future tenants.

Challenges: The Reality of Building Something Big

With every win comes a challenge:

? Flooring Issues: We need LVP wood flooring for about 1,200 sq. ft., and another 2,600 sq. ft. of floor area may just need leveling & painting. But I know nothing about that work. So part of this challenge is learning just enough to make smart decisions while also trusting people who know more than I do. Without a budget to pay someone.

?Unexpected Costs: Zoning hasn’t been a major hurdle, but there have been unexpected expenses—nothing shocking, just the reality of owning and renovating a building. Property taxes are ridiculous.

? Carpet Removal Surprise: When we tore up the old carpet in the coworking space, we found issues with the subflooring that needed to be addressed before new flooring could be installed. That of course cost more than I desired to pay.

? Need Paint in The Space: We are hoping to get around 30 gallons of paint donated or gifted and create a paint service day where you get to come in and paint the space with us. Everyone loves a good paint party right!?

One of the biggest hurdles right now? Finding a sponsor or donor for the flooring & paint costs. That’s a key piece we need in place before furniture arrives.

What’s Next & How You Can Be Involved

Here’s where we need to focus over the next few months:

?? Flooring & Painting: Before anything else, we need LVP flooring for part of the space and paint (including 30 gallons of primer and color selections) for the rest. This is an opportunity for a company or individuals to donate materials, labor, or funds to help make this vision a reality.

?? Founding Member Search: We are being strategic about approaching the right members—people who align with the vision and fit within the vision of the cowroking space. If you know someone looking for workspace, a community, or just another option for them to be part of something great, please send them my way.

?? Furniture & Amenities: I had no idea how much furniture a co-working space needed until I got into this. We need chairs, sofas, bookshelves, high tables, coffee tables, and storage. If you know a business looking to donate office furniture, let’s talk.

?? Raising $50,000 by June 19th, 2025: This is a major milestone.

- $50K covers the first year of rent, allowing us to build without the stress of chasing down memberships too soon.

- It also sets the foundation for raising $250K more, ensuring long-term sustainability.

- The plan? First, Ask 100 people to contribute—whether that’s 20 people giving $2,500 or larger gifts.?Second, Find 10 company partners to give $5,000-$10,000. Lastly, membership levels.

???? If you’re reading this, don’t be surprised if I reach out. You might get a phone call, an email, or an invite to coffee—because this is something I believe in, and I know there are people out there who do too.

Final Thoughts: The Long (But Short) Road to Building Something Meaningful...

Building something meaningful takes time—but time is relative to the work you're willing to put into it. While this may seem new to some of you, I’ve been dreaming about this for years, even before I bought the building.

I've spent time processing, praying, researching, rewriting, and refining the plan over and over again. I’ve asked a ton of questions—**formally and informally**—because getting this right means this space needs to be a game-changer. Not just for entrepreneurs, professionals, or the community, but for everyone.

I truly believe I’ve only scratched the surface of what this space can become, and I can’t wait to hear what it means to those who walk into it.

So, as always, I have engaging questions for you. If you've made it this far, you might as well answer at least one of these prompts.

If you:

?? Have experience in a co-working space—What made it great? What didn’t work? Reply and let me know.

?? Know someone looking for flexible workspace in North Minneapolis—Maybe they need a dedicated desk, a private office, or just a space to connect. Let’s talk.

? Are building something similar—A membership group, an event space, a nonprofit—let’s swap lessons learned.

Thank you for listening. Thank you for growing with me. Thank you for allowing me to dream and put that dream into action.

I can’t wait for you to join me on this journey.

Jesse