Proven Tips to Improve Your Content Marketing Efforts
I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.
How can your marketing team keep up with the demands of producing high-quality and valuable content, and what should you start doing now to improve the effectiveness of your content marketing efforts? This blog post addresses the essential steps to ensure your team is producing optimal content marketing.
Document Your Content Strategy
Before a sports team goes out onto the field for a game, there is always a strategic plan in place. Likewise, your content marketing efforts should have a plan in place by developing a comprehensive content strategy. A content strategy is defined as the thoughtful distribution of content through digital channels in order to position your organisation as a thought leader in your space.
When developing your content strategy, consider the following key questions to help guide you in the right direction:
- Have you created buyer personas?
- Are you aligned with your company’s business goals?
- Do you have a process in place to test content performance?
- Is your content scalable and repurposable to maximise your efforts?
Create a Mix of Gated and Ungated Content
There are clear benefits of both gating and not gating content, but the sweet spot is finding the right mix for your target audience to meet your lead generation goals.
Gated content is a great tactic to use by providing highly-valuable assets (i.e. an eBook or whitepaper) and ‘gating’ it behind a web form that requires visitors to provide key pieces of contact information.
Appeal to Your Audiences’ Content Consumption Habits
It’s one thing to push out eBooks, blogs, case studies and other content, but creating materials that visitors are willing to spend some time and engage with is another challenge.
Visual and video content formats have held the top spot in highest ranked assets in content marketing. Most consumers want content that is easy to digest and doesn’t require too much time, so they turn to short videos, between 1-3 minutes, and visuals such as infographics.
Do you need more detail on this subject? Head on over to the full article here for more ideas and perspective. Afterwards, why not drop me an email to share your thoughts at amy@theinfluencerproject.com; or call me on 0411 686 071.
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