proven is irrelevant.

How often are we lured by 'proven' or by the 'data' or by "if you do this, you'll get this?"

This week's article is about why what's 'proven' is irrelevant without you.

PROVEN MEANS NOTHING.

- Scientifically proven.

- Clinically proven.

- Statistically proven.

- Time proven.

- Proven strategy, formula, method, framework,

- XX% success rate.

- Testimonials.

- Case studies.

It means nothing.

None of this is relevant to what will or won't work for us.

What always 'works' for us is whatever we’re convicted in.

What we're accepting and in the spirit of.

- Marketing, strategies, methods, formulas...

- Tools, techniques, systems...

- Hard work, massive action, coaches and experts...

They can all be helpful permission slips for a shift in our conviction.

But they're not what delivers the outcome.

What works or doesn't is not about the 'thing' or about what we do.

It's never about what’s 'proven' or about what the 'data' points to.

It's what we're convicted in that colours and shapes every aspect of our world.

The mind's job is to project experiences to reflect what we're living in the conviction and fulfilment of.

So, if you'd love a truly 'next level' 2025 and you'd prefer to save time, money, effort and perhaps a lot of heartache creating it, my best pre-Christmas advice is this..

Don’t fall for a strategy, plan or process or for someone else’s convictions.

Don't fall for your conviction that striving and hard work and sacrifice are required (unless of course you enjoy all of this).

Fall for your ideal instead.

Convict yourself in it.

Because without your heart’s conviction in what you'd love, everything else - including what's 'proven' and what you could, should, need or must do - is irrelevant.

You are the power.

Exec, Leadership & Team Coaching

Lead from the truth in your heart, not from what your mind tells you is true.

Enquire: [email protected]