Proud Moment: Celebrating Two Platinum Hermes Awards for Our Surrealist IQOS Pop-Up

I'm just back from the holidays and happy to celebrate some recent creative recognition for PMI.?

Our booth at NACS 2023 – a surrealist pop-up celebrating the IQOS ORIGINALS smoke-free product – has been recognized with two Platinum Hermes awards from the Association of Marketing Professionals: one for Trade Show Exhibit and another for Event Marketing.

I couldn’t be more proud of our team and collaborators. We were inspired from the start by the “pleasure and progress” essence of the IQOS brand and by our commitment to PMI’s vision of a future without cigarettes. And so we worked to evoke the #IQOS ORIGINALS smoke-free device, replicating its shape and striking turquoise color, while also designing for an immersive, interactive experience that would give guests the chance to explore the science behind IQOS and the spirit of innovation behind its vision.

We’re grateful to Hermes for the recognition – yet another sign of growing enthusiasm as we gear up to roll out IQOS ORIGINALS in the U.S.

Many thanks to the people whose vision and hard work made this award-winning booth possible. Their commitment redefines “team effort.” Congratulations Alberto Cittone & Angelo Spano at Ideawork,?Frederic Bestard at Retailsolutions , Nicole Minore, Virginio Morra, Stefano Vitali, Eduardo Limberger, Denis Tikhonov, Kate (Ryan) O'Dowd, Friso Westenberg, Jim Huffstetler, Lila Lopez Ruiz, Olek Grzesiak and Alexandra V.

“IQOS is now available in 80 markets, with nearly 18 million people worldwide having already made the switch from cigarettes to the IQOS smoke-free product. In 2024, adult U.S. smokers will finally have the chance to make the switch and leave cigarettes behind. Stay tuned for more exciting news coming soon.”

#HermesAwards #IQOS, #PhillipMorris #nacs24#smokefree #innovation #designawards #teamwork #creativeexcellence #Oldenburg #Colossal Monuments