Protein that Packs Excitement: Consumers Want More Variety in Their Choices

In today's exciting food landscape, consumers are seeking more variety in their protein choices at the supermarket. No longer satisfied with just the basics, shoppers are exploring a diverse range of protein options, from more culturally inspired dishes to exotic meat offerings to innovative grab-and-go snacks. This shift reflects a growing demand for culinary adventure and gives food manufacturers a world of potential to create the applications designed to attract curious consumers.?

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Convenient Culinary Experiences?

Grocery stores have become a treasure trove of pre-seasoned meats and culturally inspired applications, making it easier for consumers to enjoy global flavors right at home. From Moroccan-spiced chicken thighs to Korean BBQ beef, Mediterranean herb-infused lamb to spicy Mexican chorizo, exploring new cultures through food is just a grocery store visit away. Spices and marinades can also elevate more conventional proteins like angus steak or chicken thighs.?

Asian-inspired foods and spicy flavors continue to gain consumer interest, with sales of spicy foods in the frozen department reaching nearly $600 million in 2023.1 And 40% of consumers said they appreciate that there are a variety of options available in store-bought meal kits.2 Perfect for busy families, these options save time without compromising on taste, allowing consumers to enjoy convenient, authentic meals that offer the excitement of world cuisine.?

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Multicultural Protein Varieties Winning Over Shoppers?

While poultry, beef and pork continue to come out on top when it comes to consumer protein preferences3, more ethnically inspired offerings are also winning shoppers over. The global ethnic food market size was valued at $81.59 billion in 2023 and is projected to grow from $86.90 billion in 2024 to $153.21 billion by 2032, exhibiting a CAGR of 7.34% during the forecast period.4 Traditional Mexican meats, like al pastor, carnitas and barbacoa infused with Latin ingredients such as habanero peppers, chili lime and chimichurri sauces continue to grow in popularity.?

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Protein Snacks?

Given the bold, savory flavors and health claims of jerky and meat snacks, innovation is strong in this category. According to Meat+Poultry, meat snack sales have increased by 40% in the past four years and new proteins and fruit-infused flavors are highly sought after by consumers.5 As consumer curiosity continues to be a driver for new product releases in the grab-and-go-snack category, creating convenient, protein-rich snacks that explore exciting new flavor combinations is a sure win for food manufacturers. We can expect to see an increase in new meat options, new spicy blends and global flavors hitting the shelves to meet the demand.?

In a market that sees thousands of product launches annually, it’s time to be inventive and push for more creative solutions that make your products stand out on the shelves. To help create these innovative products that consumers are reaching for, Hormel Ingredient Solutions has an extensive protein portfolio and a team of experts to guide you. Reach out today to see how a partnership with us can turn your ideas into real applications??

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Sources available upon request.?