Why You Need to Protect Your Property's Online Presence
Property Shield
Our mission is to make the digital real estate market a safer place.
Managing a property can be a handful. From finding tenants to keeping up with maintenance, a lot goes into ensuring that your property runs smoothly. But what about protecting its online presence? Nowadays, it’s just as essential to safeguard your property’s reputation online as it is off, and here’s why.
Social Media Matters
We live in an era where people often turn to social media for recommendations. This means that if someone has had a bad experience at your property, they will likely take to the internet for some sort of revenge - whether it be leaving a negative review on Facebook or tweeting about their unpleasant experience. As such, it’s essential to monitor what people are saying about you online so that you can address any issues quickly and efficiently. A good way of doing this is by setting up Google alerts or tracking mentions of your business on social media platforms like Twitter or Instagram. Hence, you know when people say something positive or negative about your property.
Identify Problems & Take Action
If you discover any reviews or comments that criticize the condition of your property, don't be afraid to reach out directly and ask how you can remedy the situation. Not only will this show potential tenants how seriously you take customer feedback, but it also gives them an idea of what kind of service they can expect from you as a landlord should they ever encounter an issue while living at the property in question. Taking action when something isn't quite right shows tenants that you are willing to go above and beyond to ensure their experience with your property is satisfactory - which could make all the difference when it comes time for them to decide whether or not they want to rent from you!
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Maintain Your Property Listings
When searching for rental properties online, tenants often turn first to popular listing sites such as Zillow and Trulia. That being said, it's important to ensure that all the information listed on these websites is accurate - including photos, descriptions, amenities, etc. So potential renters get an accurate idea of what they would get if they rent from you. If any recent updates have been made (such as installing new appliances), then make sure those changes are reflected in both the photos and descriptions of the listing itself! This way, prospective tenants have access to reliable information before making a commitment to lease one of your units. It is also important to promptly take down any unauthorized listings of your properties. Not doing so can lead to property damage, squatters, an increase in vacancy rates, and many other problems.
Maintaining an online presence is critical for landlords nowadays because people tend to turn towards social media for recommendations more often than not. It's important for landlords to monitor what people say about their properties online so they can address any issues quickly and efficiently, maintain accurate listings on rental sites like Zillow & Trulia, and take action whenever something isn't quite right to show potential tenants how serious they take customer feedback! Doing these things will help landlords protect their properties' reputations while also ensuring prospective tenants have access to reliable information before committing themselves financially.